Digital PR services

Create campaignable assets and ideas and driving coverage to build your brand, your SEO and your GEO with an expert digital PR agency.

What is Digital PR?

Digital PR is about strengthening your brand’s online presence through creative campaigns, media outreach, and content that earns attention and authority. Our digital PR services help build visibility, attract high-quality backlinks, and position your business as a trusted source within your industry. Digital PR is now essential for both SEO and GEO to boost performance. You can read more about digital PR with our in-depth guide here.

At its core, Digital PR is a strategy that focuses on securing media coverage and authoritative mentions online. These mentions act as endorsements for your business, building credibility and trust with both audiences, search engines and AI platforms. By combining traditional marketing techniques within PR with an SEO conscious strategy, you can drive coverage that supports wider GEO activities.

What are the benefits of digital PR?

One of the main benefits of working with a digital PR agency is the ability to secure high-quality brand mentions and backlinks from trusted publications and authoritative websites. These strengthen your SEO profile and play a crucial role in improving search engine rankings. Digital PR is also crucial for online visibility in the age of GEO.

Brand mentions correlate three times more strongly with AI search visibility than backlinks alone. Digital PR campaigns are unique because they inherently produce both signals at the same time.
Traffic coming from generative AI search referrals converts at an impressive 14.2%, compared to just 2.8% for traditional Google organic search.
83% of Google searches with an AI Overview end without a click. Brands must be cited in the AI’s summary text to survive. Digital PR secures the media coverage and data-led citations needed to force AI models to credit your brand in the text users read.

Digital PR also increases brand visibility by placing your business in front of wider audiences through media coverage, online features, and industry press. This exposure helps to establish your presence in competitive markets.

Another advantage is enhanced credibility and trust. Being featured or cited in respected publications builds authority for your brand, helps you with reputation management and reassures both potential customers and search engines of your reliability.

Digital PR can also generate targeted traffic growth. Coverage in relevant media outlets helps attract visitors who are more likely to be interested in your products or services, which can lead to stronger engagement and conversions.

Finally, it supports long-term brand awareness. The campaigns and content created through digital PR continue to work over time, building a lasting digital footprint that benefits your business well beyond the initial coverage.

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What coverage have we earned?

Some of our Digital PR case studies

We work with clients across various sectors which means we are constantly growing our media lists for different niches, but you need a solid idea and campaign to get the coverage, here are some of our best performing for our clients.

Devon’s Best Beach: Woolacombe Bay Holiday Parks

For our client Woolacombe Bay Holiday Parks, strong topical alignment with beaches and tourism in Devon is crucial, which is why we have consistently run strong performing campaigns looking at the county’s best beach. Woolacombe bay comes out on top, and by consistently updating and rerunning the content we have driven coverage in the likes of the Sun and Devon Live.

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Can AI Correctly Predict Gold Prices? BullionVault

Following an ideation session with UK-based gold investing specialists BullionVault, we asked the question, how accurately can AI predict gold prices? In 2024 we ran the study, and the results showed a (scarily) accurate prediction for Gemini following a strong year for gold with the current geopolitical tension. Since then, we have evolved the content into a blended campaign, targeting media outlets (with some strong coverage earned in the likes of Finbold and This is Money) and also targeting inbound organic links from people searching for terms around gold price forecasts. The result is a gold price forecasting piece that now drives millions of impressions a month in Google and is updated for 2026.

Image source: BullionVault (UK website)

Digital PR FAQs

01.

Why is digital PR important?

Digital PR is important because it increases brand awareness, improves SEO, and builds credibility. By earning trusted coverage and links, it ensures your business stands out in search results while also being seen as a reliable, authoritative source.

02.

What is a digital PR agency?

A digital PR agency helps businesses grow their online visibility and reputation. They create tailored campaigns that combine media outreach, creative content, and link acquisition, ensuring your brand gains attention, builds authority, and achieves measurable results that support long-term marketing goals.

03.

How do you create a digital PR campaign?

A successful digital PR campaign starts with identifying your goals and target audience. It involves developing creative content ideas, building media lists, conducting outreach, and monitoring results. The aim is to generate coverage, quality backlinks, and brand awareness that align with your business objectives.

04.

How do you do digital PR effectively?

To do digital PR effectively, you need a clear strategy focused on relevant publications and audiences. Strong storytelling, high-quality content, and building relationships with journalists and publishers are key. Tracking results ensures your campaign delivers both SEO benefits and brand visibility.