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In our latest blog in our new GA4 series we looked at the advantages of using GA4 and why it is beneficial to set it up now. So, it only made...

Broad Match Modifier (BMM) may be Google Ads’ best feature - and it is being retired. Only coming into play in early 2019, the “+”...

VARN Research Findings:Most searchers (59.1%) still do not recognise it’s a Google Ad they are looking at. Our recent survey is the latest...