We are an eclectic group of mathematicians, data analysts, linguists and developers.


What we have in common is an expert knowledge in SEO, a love of data and analytics and a fierce competitive streak that ensures our clients’ websites thrive.


Our HQ is based in beautiful Bradford on Avon and with a team of 12, we aren’t the largest SEO firm in the UK. However, we have deep expertise and are still small enough to care about our clients, our reputation & our results.


Clients range from ambitious SMEs in the South West through to global publishing, medical and pharma companies. We delight in delivering great results for them all.



Search Intent


Search Strategy


Marketing Expertise

As 2020 drew to a close, we took stock of the crazy year we have all had, and it got us thinking at Varn about the business we want and need to be. The covid pandemic has shone a spotlight on the things that are truly important to us, our families, our passions, goals, the work we do.

This focus means we deliberately spent some time thinking about our business, who Varn really is and what’s important to us as a team. Put simply, we want to be focused and passionate about the things we spend our time on.

So here are the things that Varn are all about in 2021. A management consultant would probably describe these as our business values, we like to think of them as our Varn Manifesto.

As a team we know our SEO stuff, from technical know-how through data analytics, optimising websites and all of the content and digital activity in-between. We recruit carefully and train well with the greatest constraint on our business growth currently being our ability to find staff who meet our standards. This means your business benefits from obsessive SEOers that actually do know all there is to know about SEO.

We have to deliver results for our clients otherwise it’s all just SEO talk. Result metrics are always defined at the start of a project but typically are outranking your competition and delivering more quality traffic. We like talking, but we like winning in SEO more.

We work alongside our clients as a helpful honest partner. It gets results and ensures our relationships flourish and are more enjoyable for our team.

We take enormous pride in the fact you can trust Varn to always do the right thing, to be open and honourable.

We think life is simply too short not to make it fun, so let’s enjoy working together. We love what we do and we want you to love your SEO journey with Varn :-)

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Google Partners
We are Google Partners and although anyone can join Google Partners, only trusted agencies can earn Google’s seal of approval and get listed on Google Partner Search. The Google Partner badge shows that we are trusted by Google. This means we receive exclusive access to a range of benefits including live training events, industry insights, extra support, promotional offers, beta test opportunities, professional networking and other tools designed just for agencies.
15 Years of
Winning SEO
From planning and managing full search marketing strategies to consultancy, SEO and audits and expert training to turn you into an SEO ninja, we love to help you win in a search.
Search Marketing
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The Team

Aimee Talbot varn photo
Head of Technical SEO
Vicky Walker
Marketing Manager
Jenny Brown Varn
Search Intent Manager
Search Marketing Manager
Technical SEO Specialist
Technical SEO Expert
Front End Developer
Digital Designer
Backend Developer
Paid Search Marketing Manager
Digital Project Manager
Managing Director
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