Get to know Varn

An expert team of search & data innovators

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“We’re unashamedly nerdy about SEO and data, revelling in the intricacies of algorithms and analytics.”

Tom Vaughton

CEO at Varn

Tom New Website Profile

Varn are an expert SEO, search, data analytics & insights agency. Our specialist team combines an eclectic group of strategists, mathematicians, data analysts, statisticians, digital marketeers and content creators.

What we have in common is a love & expert knowledge of SEO, a passion for digital marketing and data analytics, as well as a fierce competitive streak that ensures our clients’ websites thrive & their profits grow. Our diverse backgrounds and expertise areas, allow us to approach challenges from multiple angles, ensuring innovative search solutions that are tailored to each client’s unique needs and SEO challenges.

We love to work in partnership with our ambitious clients & it’s vital that we work together with our clients in an ethical and transparent way. Our team love what we do and we want everyone involved to enjoy their journey with Varn; clients, staff, community and the people we work with and engage with everyday.

Explore our services
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At Varn we combine expertise in technical SEO, data analytics, AI search & innovation, plus off-page SEO

Our specialist knowledge and expert team build business and brand visibility online and we have been doing this successfully for our happy clients for over 15 years.

Our clients range from ambitious ecommerce and SME businesses through to global publishing, healthcare and pharma companies. We delight in delivering impactful search and SEO results for them all.

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Varn values

Our values articulate what’s truly important to our team, our culture and our business.
Experienced experts

Experienced experts

As a team we know our SEO stuff, from technical know-how through AI & data analytics, optimising websites and all of the content and digital activity in-between. This means your business benefits from obsessive SEO-ers that really do know all there is to know about SEO.
Results driven

Results driven

We have to deliver results for our clients otherwise it’s all just SEO talk. Result metrics are always defined at the start of a project but typically are about outranking your competition and delivering more quality traffic. We like talking, but we like winning in SEO more.
Helpful partner

Helpful partner

We work alongside our clients as a helpful honest partner. Partnerships are always more rewarding as this ensures we get results and allows our relationships to flourish. Importantly this makes our client relationships really enjoyable for our team.
Trustworthy & ethical

Trustworthy & ethical

We take enormous pride in the fact you can trust Varn to always do the right thing, to be open and honourable. It is vital for us to work together with integrity and honesty, building strong partnerships on the way.
Happy people

Happy people

Happy people is what we focus on here at Varn. We think life is simply too short not to make it fun, so let’s enjoy working together. We love what we do and we want you to love your SEO journey with Varn :-)
Caring team

Caring team

We care deeply about our community, our environment and each other's wellbeing. We have our own woodland which offsets our carbon footprint and our team seek to do good, as well as doing good business.

Our woodland office

Introducing our innovative outdoor office space for our team, surrounded by nature, supporting our team’s wellbeing and encouraging creativity. At the Varn Woodland Office we also manage over 35,000 trees with a plan to absorb as much CO2 as possible and promote natural biodiversity.

Discover the Varn woodland office

Meet our expert team

We take pride in our team of talented specialists who bring expertise in search and a shared passion for data, SEO and digital marketing. Each member of our team plays a vital role in delivering innovative, data-driven solutions that help our clients succeed. Discover more about the people who make Varn an industry-leading agency, driven by expertise, innovation and a commitment to getting results.

Meet the Varn team

Social responsibility at Varn means bringing a positive contribution to our community and planet

We believe that it is important that business leaders look beyond the businesses to their local community, the environment and the wider world. We call this ‘wealth creation for distribution for good’ and it’s important to us and our team that we have a positive impact in our world beyond SEO.

Learn more

“We think life is simply too short not to make it fun. We focus on making sure our clients and our team are happy; the result being meaningful partnerships and outstanding delivery of our search, data and SEO services.”

Vicky Walker

Comms Director

Vicky New Website Profile

Event

brightonSEO took place in April 2025

Stay ahead of the latest insights in SEO and search by exploring what we shared at brightonSEO in April 2025, the must attend digital marketing conference for everything new in search.

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Tom's talk at brightonSEO April 2025

An award winning agency

In November 2024 we were delighted to have been recognised with a Highly Commended Award in The Small Business of the Year Award, at the prestigious Lloyds Bank British Business Excellence Awards 2024. This highly competitive category was open to organisations with up to £5 million turnover in their last financial year. It celebrates companies that demonstrate strong growth & resilience, plans for sustained growth and innovation, as well as customer/staff engagement, an ethical approach to business and strong business results. We were also delighted to win the Business Services Award at The Bath Life Awards in 2025, being recognised for our growth and culture by our local business community is a big honour.

Find out more
Bath Life Awards 2025 - Winners Portraits
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Tom Vaughton at BrightonSEO Varn
VF Future Leaders group
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Get in touch with the Varn team

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