07th Feb 2025 The evolution of SEO – rankings are out, visibility is in Over the past couple of months, we’ve been hearing a lot of rumblings within the SEO field, including many questions about the longevity of SEO. “What’s ... Article by: Aimee , Head of Innovation More articles by Aimee
03rd Feb 2025 10 Key technical SEO factors Whether you want to get to grips with the basic principles of technical SEO, or develop your existing knowledge and learn some technical SEO ranking factors, ... Article by: Georgina , Future Talent Graduate More articles by Georgina
27th Jan 2025 Five website migration mistakes and how to avoid them Migrations are a potentially dangerous time for website performance, in particular when it comes to Search Engine Optimisation. When migrations are completed without a thoughtful SEO ... Article by: Helen , Senior Technical SEO Manager More articles by Helen
23rd Jan 2025 Is SEO dead? It’s a question I’ve been asked more than once this month. The short answer is no, but it’s not as simple as “keep calm and carry on” ... Article by: Tom , CEO of Varn More articles by Tom
20th Jan 2025 Is AI Crawling Your Website? How to Check and Why It Matters As I mentioned within a recent LinkedIn post, the end of 2024 saw the biggest drop in Google’s market share that we’ve seen in almost a ... Article by: Aimee , Head of Innovation More articles by Aimee
13th Jan 2025 SEMRush vs Google Search Console: How Accurate is SEMRush Organic Data? We love SEMRush at Varn. It’s a useful tool that helps us go deep on SEO analysis giving access to keyword data, competitor insights, backlinks and ... Article by: David , SEO Account Manager More articles by David
07th Jan 2025 Mastering the SEO Conversation: Answering Stakeholder Questions Ever struggled to explain SEO to your boss or clients? You're not alone! SEO can seem like a black box, full of mysterious jargon and ever-changing ... Article by: Jess , Senior Technical SEO Executive More articles by Jess
13th Dec 2024 Google Algorithm Updates in 2024 and the Influence of AI For years we have seen Google regularly launching new algorithm updates, making major changes to search results. These changes then also become integral to how we ... Article by: Greg , Technical SEO Manager More articles by Greg
26th Nov 2024 What is Answer Engine Optimisation (AEO)? It’s fun times in SEO - we are seeing fast and impactful change and we are all learning that it’s no longer about simply ranking in ... Article by: Tom , CEO of Varn More articles by Tom
