20th Jun 2019 Common Search Marketing Myths – Part 9: Submitting Your Website to Google, Social Media and Algorithm Updates Always make sure you submit your website to search engines If you’ve recently launched a new website or made a lot of changes to an existing site,... Article by: Tom More articles by Tom
04th Jun 2019 Google Announces a Broad Core Algorithm Update in June 2019 For the First Time – We Wonder Why? For the first time in its history, Google has announced a major change to its search algorithm in advance. Usually any updates – whether they are... Article by: Tom More articles by Tom
28th May 2019 Don’t waste your time and money on broad keyword targeting – it is not as important as you think When optimising websites for keyword ranking, it is so easy to get drawn down the broad keyword targeting route. One of the main reasons for this is... Article by: Tom More articles by Tom
23rd May 2019 How to Find Featured Snippet Opportunities Our recent blog series, ‘What’s SERP?!’, looked at different types of SERP features, why they are important for your site, and how to optimise... Article by: Katie More articles by Katie
21st May 2019 What’s SERP?! An essential guide to SERP Features: Part 5 In this instalment of What’s SERP, we will summarise everything we have covered in the past 4 blogs, including what a SERP feature is, what types... Article by: Katie More articles by Katie
11th Apr 2019 What’s SERP?! An essential guide to SERP Features: Part 4 In this instalment of What’s SERP, we will be looking at paid-for SERP features – Google Ads and Google Shopping. Both of these advert types are... Article by: Katie More articles by Katie
15th Apr 2019 What Facebook’s new tool on the News Feed means for your businesses Facebook has always been dedicated to making sure that news feeds are personalised for each user, showing them posts and adverts that are relevant to... Article by: Tilly More articles by Tilly
09th Apr 2019 Learn the skills you and your team need to drive your business forward with our search marketing workshops Recently, the team at Varn have noticed a rise in demand for training around certain areas of digital marketing and SEO. Whilst much of this demand... Article by: Tilly More articles by Tilly
02nd Apr 2019 Eco-friendly Varn: How to make your business more environmentally friendly Here at Varn, we recently made the conscious decision to change things up around the office. Once we decided that we wanted to take steps to reduce... Article by: Tom More articles by Tom
