Insights & news

For years we have seen Google regularly launching new algorithm updates, making major changes to search results. These changes then also become integral to how we approach SEO strategies for our clients. As these updates become larger and more regular,  keeping up with industry developments and their impact becomes an increasingly vital part of any search marketing strategy. We need to continuously stay ahead of the curve, measuring impact and monitoring competition, elements that are key to every business wishing to thrive in today’s digital landscape.