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26th Jul 2022

Meet Helen Dalton: The newest member of our Technical SEO team

We have recently welcomed Helen Dalton to our Technical SEO team and are feeling very lucky to have her at Varn. We chatted with Helen about her...
Article by:
Vicky , Marketing Strategist
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21st Jul 2022

“Global Warming” Searches Jump 533% in one week

Data from Google Trends suggests that searches within the UK for the search term global warming have jumped over 533% over the past week peaking as...
Article by:
David , Search Marketing Manager
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19th Jul 2022

How to get the most from GA4

Ready to get started with Google Analytics 4? This summer is the time to get GA4 set up and to learn how to use the new web analytics platform....
Article by:
Helen , Technical SEO Executive
More articles by Helen
23rd Jun 2022

GA4 Timeline: Why you need to get GA4 set up now

It's time to make the move to GA4We have been helping our clients to prepare to transition from Google’s Universal Analytics to their newer...
Article by:
Helen , Technical SEO Executive
More articles by Helen
16th Jun 2022

YouTube Keyword Insights: a useful tool for SEO?

Getting the right tools to get going with SEO is essential as having the right data to back up your strategy will ensure you stay on the right...
Article by:
David , Search Marketing Manager
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01st Jun 2022

5 Important SEO Rules For Successful Website Upkeep

Launching a website for your business is just the beginning of your work, not the end. There are some business owners who would like the website to...
Article by:
Tom , Managing Director of Varn Digital Marketing
More articles by Tom
18th May 2022

How to use (and not use) Yoast for your SEO optimisation strategy

There are a lot of tools out there for WordPress and other content management systems that are useful for different aspects of digital marketing....
Article by:
David , Search Marketing Manager
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11th May 2022

3 Key first steps for improving your Offsite SEO

Building out a comprehensive SEO strategy often starts within Technical SEO as changes onsite can often have bigger immediate impacts on your site...
Article by:
David , Search Marketing Manager
More articles by David
05th May 2022

What is Search Keyword Intent Modelling and why is it important?

We all know by now, the importance of identifying the best, most relevant keywords used in searching online for what your business offers. Many...
Article by:
Tom , Managing Director of Varn Digital Marketing
More articles by Tom

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