31st Mar 2020 What important website information should you update during the Coronavirus pandemic for Google and users? Key takeaways Edit information directly on your website, ensuring it covers changes to business operations due to COVID-19. Update... Article by: Katie More articles by Katie
02nd Mar 2020 Google tightens FAQ markup guidelines, disallowing the repetition of Q&A Google has recently changed its guidelines on FAQ markups, meaning if you repeat the same question and answer in multiple FAQ pages on your site, you... Article by: Tilly More articles by Tilly
05th Mar 2020 Perform better with search marketing workshops from Varn Over the years we have given individual clients training, enabling their in-house marketing teams to enhance their current knowledge or to harness... Article by: Tilly More articles by Tilly
01st Feb 2020 10 SEO mistakes to avoid in 2020 Whilst many businesses will have been focusing on the fails of 2019, we are looking forward to 2020 and ensuring it starts off in the right way. So,... Article by: Aimee More articles by Aimee
21st Feb 2020 Third-party cookies are dead. How will your online marketing survive? Within the next 2 years, third party cookies will be a thing of the past Third party cookies are cookies sent from sites other than the one you’re... Article by: Aimee More articles by Aimee
10th Feb 2020 Is more really better? The problem with big data in digital marketing In digital marketing, we have always been told that the more you have the better. We are told that the more content you have on your site, the... Article by: Tilly More articles by Tilly
31st Jan 2020 58.1% of people don’t know which links on Google are ads: is Google making ads less clear? Google began rolling out a desktop search redesign in 2019 after trailing this on mobile for several months, complete with changes to how ads are... Article by: Tilly More articles by Tilly
24th Jan 2020 Google’s Featured Snippet Update and what Deduplication means for your website Once again, Google has been rolling out new changes to the search listings and results pages worldwide. This time, the focus is on deduplicating... Article by: Katie More articles by Katie
02nd Jan 2020 In The Schema Things: An essential guide to Schema for your website: Part 3 In this instalment of our blog series, In The Schema Things, we will be focusing on schema for online publishers. Online publishers are constantly... Article by: Katie More articles by Katie
