20th Jan 2025 Is AI Crawling Your Website? How to Check and Why It Matters As I mentioned within a recent LinkedIn post, the end of 2024 saw the biggest drop in Google’s market share that we’ve seen in almost a ... Article by: Aimee , Head of Innovation More articles by Aimee
13th Jan 2025 SEMRush vs Google Search Console: How Accurate is SEMRush Organic Data? We love SEMRush at Varn. It’s a useful tool that helps us go deep on SEO analysis giving access to keyword data, competitor insights, backlinks and ... Article by: David , SEO Account Manager More articles by David
07th Jan 2025 Mastering the SEO Conversation: Answering Stakeholder Questions Ever struggled to explain SEO to your boss or clients? You're not alone! SEO can seem like a black box, full of mysterious jargon and ever-changing ... Article by: Jess , Senior Technical SEO Executive More articles by Jess
13th Dec 2024 Google Algorithm Updates in 2024 and the Influence of AI For years we have seen Google regularly launching new algorithm updates, making major changes to search results. These changes then also become integral to how we ... Article by: Greg , Technical SEO Manager More articles by Greg
26th Nov 2024 What is Answer Engine Optimisation (AEO)? It’s fun times in SEO - we are seeing fast and impactful change and we are all learning that it’s no longer about simply ranking in ... Article by: Tom , CEO of Varn More articles by Tom
21st Nov 2024 The Pros and Cons of SearchGPT: Is Conversational AI the Future of Search? In my previous blog, I started looking into how AI powered search compares to traditional search engines - such as Google and Bing. One of the ... Article by: Aimee , Head of Innovation More articles by Aimee
14th Nov 2024 What is Digital PR? | Varn’s Approach Getting traction online can be tricky without the right approach, but with a bit of creative thinking, generating interest online can be done for even the ... Article by: Lana , Digital Marketing Executive More articles by Lana
13th Nov 2024 Varn wins Highly Commended Award at The British Business Excellence Awards 2024 We are really proud to share that Varn has been recognised with a Highly Commended Award in The Small Business of the Year Award, at the ... Article by: Vicky , Comms Director More articles by Vicky
12th Nov 2024 AI vs. Algorithms: How SearchGPT Differs from Traditional Google Search You might have read our recent blog post about the launch of SearchGPT and how it differs from Google search. In this post, we'll dive deeper ... Article by: Aimee , Head of Innovation More articles by Aimee
