We have recently welcomed Helen Dalton to our Technical SEO team and are feeling very lucky to have her at Varn. We chatted with Helen about her...

Data from Google Trends suggests that searches within the UK for the search term global warming have jumped over 533% over the past week peaking as...

Ready to get started with Google Analytics 4? This summer is the time to get GA4 set up and to learn how to use the new web analytics platform....

It's time to make the move to GA4We have been helping our clients to prepare to transition from Google’s Universal Analytics to their newer...

Getting the right tools to get going with SEO is essential as having the right data to back up your strategy will ensure you stay on the right...

Launching a website for your business is just the beginning of your work, not the end. There are some business owners who would like the website to...

There are a lot of tools out there for WordPress and other content management systems that are useful for different aspects of digital marketing....

Building out a comprehensive SEO strategy often starts within Technical SEO as changes onsite can often have bigger immediate impacts on your site...

We all know by now, the importance of identifying the best, most relevant keywords used in searching online for what your business offers. Many...