11th Aug 2019 Varn Original Research: 35.1% of users recognise ads on Google but don’t click on them In July, we asked users the question “Do you know which links on the Google search results page are paid adverts?” Looking at the stats closer,... Article by: Tom More articles by Tom
19th Aug 2019 Why publishers NEED to be using Google Analytics According to a recent study, 91% of content does not get any search traffic at all! So with new content being added to the web constantly, how can... Article by: Tom More articles by Tom
24th Jul 2019 What makes a good mobile site experience? 10 tried and tested UX tips to maximise conversions There has been a lot of talk about mobile responsiveness and optimising sites for mobile devices for a long while now. But if you take a quick look... Article by: Tom More articles by Tom
17th Jul 2019 4 reasons content marketing is important to your business As the world becomes more digital-oriented and more people spend their time online, it’s becoming increasingly important for businesses to be on... Article by: Tom More articles by Tom
Common Search Marketing Myths – Part 10: Content Marketing, Facebook Hashtags and Anchor Text Content marketing only works for certain types of businesses When discussing off-site content marketing with clients in the past, we’ve been... Article by: Tom More articles by Tom
04th Jul 2019 7 reasons why you need a video on your homepage Marketers all over the world could previously be heard saying that video is the future, well now that future is here! Video instantly stimulates your... Article by: Tom More articles by Tom
02nd Jul 2019 Boris Johnson, his dead cat, and great SEO For those of you that follow politics, or the news for that matter, you would have seen that previously Boris Johnson and buses weren’t two things... Article by: Tom More articles by Tom
20th Jun 2019 Common Search Marketing Myths – Part 9: Submitting Your Website to Google, Social Media and Algorithm Updates Always make sure you submit your website to search engines If you’ve recently launched a new website or made a lot of changes to an existing site,... Article by: Aimee More articles by Aimee
04th Jun 2019 Google Announces a Broad Core Algorithm Update in June 2019 For the First Time – We Wonder Why? For the first time in its history, Google has announced a major change to its search algorithm in advance. Usually any updates – whether they are... Article by: Tom More articles by Tom
