We are proud to be respected in the SEO industry and are often asked to share our leading knowledge and experience at search industry conferences and events, such as brightonSEO.
Our VarnFest events
It’s important to us that we can support our clients and wider community with helpful and inspiring business events.
Each year we host our own non-profit, woodland business festivals – VarnFest and VarnFest Future Leaders. Our events connect and inspire and are a delight for us to host in our woodland office each year.
Discover our VarnFest events
Watch Tom's talk from brightonSEO 2024 “How ‘Awesome’ will define SEO in the new era of AI-powered search.”
In this talk, Tom explored how AI-powered tools like natural language processing, voice search and image recognition are reshaping how search engines understand and rank content. Tom highlighted the need to embrace innovation, focus on exceptional user-focused content and avoid shortcuts, echoing Google’s John Mueller explanation that 'awesomeness' is the secret to search rankings. Tom’s key message was clear: to succeed in the AI search, marketers must prioritise personalisation, relevance and long-term value while staying adaptable and committed to delivering real SEO impact.
Event
VarnFest Future Leaders
14
Day
05
Month
25
Year
Event
VarnFest
11
Day
06
Month
25
Year
