Specialist Search Marketing Agency

The SEO experts getting you visible online

Drive visibility, website rankings & revenue growth with SEO, AI search & data expertise from Varn

Accelerating

profitable

growth

for

clients

Varn is a specialist SEO, search marketing and data analytics agency

Our expert team have a passion for SEO, AI-driven search and data analytics, alongside a results driven mindset, ensuring our clients’ websites outperform the competition and drive measurable growth. Our diverse expertise allows us to solve search challenges from multiple perspectives to deliver the best strategic and technical solutions for online visibility. Our dedicated Innovation Team ensure we are ahead of what’s changing in search, delivering the latest tailored solutions to unlock real business value and data driven insights for our clients.

For over 15 years, we’ve been helping clients, from ambitious ecommerce brands and growing SMEs, to global publishing, healthcare and pharma companies, achieve outstanding search performance. We thrive on delivering impactful SEO and search results that drive long-term success.

At Varn, we believe in growing businesses and people through expert, ethical and purposeful SEO, always built on trust, results, and smart thinking

How we help you succeed in search

Building foundations for success

We optimise websites for peak search performance to ensure every element will drive visibility, indexability, and long-term organic growth.

Search everywhere

We optimise across search platforms. From Google, YouTube and voice search to emerging AI models we help you get discovered wherever your audience is searching.

Smart data-driven decisions

We turn complex data into clear insights and data dashboards, tracking what matters to help guide smarter decision making.

Future-proof strategy

We keep you ahead of search trends, adapting strategies, tracking disruption and helping you future-proof your business for how search and media is changing.

Full service SEO expertise

Varn’s full-service SEO scales and integrates four key disciplines to ensure your website is optimised for search performance, driven by data insights, supported by authoritative backlinks and enhanced through AI-powered innovation. Our holistic SEO approach creates strategies that work together to increase visibility and discoverability, driving traffic to deliver sustainable growth for your business.

Technical SEO

At Varn we deliver excellence in technical SEO to maximise search engine visibility. Varn technical SEO services offer technical expertise that makes websites faster, understandable for the search engines & easier to crawl.

Technical SEO services

Data analytics

Varn offer specialist statistical data analysis & reporting to help you make data driven decisions. These link directly to KPIs to improve your website performance, search engine rankings & conversion rates.

Data analytics services

Off-page SEO

Our Off-page SEO experts deliver content strategy, content creation & outreach/digital PR to build brand reputation. This ensures maximum online reach, builds quality links & optimises your website rankings.

Off-page SEO services

AI search & innovation

Our dedicated Innovation Team keeps businesses ahead in an evolving search landscape. From optimising for AI-powered search engines to unlocking deeper data insights, we help brands stay visible, competitive & ready for growth.

AI search & innovation services

“At Varn, we don’t just aim for rankings - we aim for impact. We partner with ambitious businesses, using data-driven strategies and insights to unlock measurable results. Our passion is in driving your success through our SEO expertise, turning visibility into opportunity and ROI into sustainable business growth.”

Tom Vaughton

CEO of Varn

Do you need SEO expertise to get visible online?

Our agency purpose is core to everything we do…

“to nurture and develop a motivated and expert team. To care about our clients, our reputation and our clients’ results by being focused and passionate about the things we spend our time on.”

Our 6 values articulate what’s truly important to our team, our culture and our business

Experienced experts
Results driven
Helpful partner
Trustworthy & ethical
Happy people
Caring team

Discover more about Varn

Some of our happy clients

Case studies

Delivering great ranking results and impressive ROI

Learn more

268 %

increase in monthly revenue

44 %

increase in rankings on page 1 of Google

74 %

increase in unbranded organic search clicks

220 %

increase in organic search visits

Award-winning SEO agency

Varn has been recognised as a Top 15 digital marketing SEO Agency by DesignRush, ranking us among the best agencies for our specialist expertise in technical SEO, AI search and data-driven optimisation. Our commitment to delivering outstanding results has also earned us Highly Commended at the British Business Excellence Awards and our expert Varn Health team a PM Society Digital Awards – Gold Award for our work with Roche in the pharma sector. We were also extremely proud to have recently won the Business Services Award at The Bath Life Awards 2025. As a trusted partner for businesses seeking expert SEO solutions, our award-winning team combines deep technical knowledge with sophisticated data insights to drive measurable success and get you visible in a search.

Need pharma or healthcare SEO and data expertise?

Visit our specialist team at Varn Health – our expert agency team with a unique combination of medical industry expertise and exceptional SEO and data capabilities. Our Varn Health team helps pharma, healthcare and wellness brands maximise online visibility, whilst working closely with internal health and pharma teams to understand regulatory requirements and evolving healthcare search behaviour.

Varn Health

Ethical by nature

At Varn, our commitment to ethical SEO isn’t limited to how we optimise websites it’s part of how we operate as a business. We believe doing good work should also mean doing good in the world. That’s why we aim to constantly give back more than we take through using renewable energy, recycling, being carbon positive and using eco-friendly hosting.

Our woodland office provides more than just a beautiful place to work; it reflects our belief that a thriving environment supports thriving people. We use this space not only as a carbon-offsetting initiative but also as a way to foster wellbeing, creativity, and connection with nature.

Discover our woodland office