Specialist Search Marketing Agency

The SEO experts getting you visible online

Drive visibility, website rankings & revenue growth with SEO, AI search & data expertise from Varn

Accelerating
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Varn is a specialist SEO, search marketing and data analytics agency

Our expert team have a passion for SEO, AI-driven search and data analytics, alongside a results driven mindset, ensuring our clients’ websites outperform the competition and drive measurable growth. Our diverse expertise allows us to solve search challenges from multiple perspectives to deliver the best strategic and technical solutions for online visibility. Our dedicated Innovation Team ensure we are ahead of what’s changing in search, delivering the latest tailored solutions to unlock real business value and data driven insights for our clients.

For over 15 years, we’ve been helping clients, from ambitious ecommerce brands and growing SMEs, to global publishing, healthcare and pharma companies, achieve outstanding search performance. We thrive on delivering impactful SEO and search results that drive long-term success.

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Full service SEO expertise

Varn’s full-service SEO scales and integrates four key disciplines to ensure your website is optimised for search performance, driven by data insights, supported by authoritative backlinks and enhanced through AI-powered innovation. Our holistic SEO approach creates strategies that work together to increase visibility and discoverability, driving traffic to deliver sustainable growth for your business.

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Technical SEO
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At Varn we deliver excellence in technical SEO to maximise search engine visibility. Varn technical SEO services offer technical expertise that makes websites faster, understandable for the search engines & easier to crawl.
Technical SEO services
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Data analytics
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Varn offer specialist statistical data analysis & reporting to help you make data driven decisions. These link directly to KPIs to improve your website performance, search engine rankings & conversion rates.
Data analytics services
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Off-page SEO
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Our Off-page SEO experts deliver content strategy, content creation & outreach/digital PR to build brand reputation. This ensures maximum online reach, builds quality links & optimises your website rankings.
Off-page SEO services
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AI search & innovation
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Our dedicated Innovation Team keeps businesses ahead in an evolving search landscape. From optimising for AI-powered search engines to unlocking deeper data insights, we help brands stay visible, competitive & ready for growth.
AI search & innovation services

“At Varn, we don’t just aim for rankings - we aim for impact. We partner with ambitious businesses, using data-driven strategies and insights to unlock measurable results. Our passion is in driving your success through our SEO expertise, turning visibility into opportunity and ROI into sustainable business growth.”

Tom Vaughton

CEO of Varn

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Do you need SEO expertise to get visible online?

Our agency purpose is core to everything we do…

 

“to nurture and develop a motivated and expert team. To care about our clients, our reputation and our clients’ results by being focused and passionate about the things we spend our time on.”

Our 6 values articulate what’s truly important to our team, our culture and our business

 

  • Experienced experts
  • Results driven
  • Helpful partner
  • Trustworthy & ethical
  • Happy people
  • Caring team

 

Discover more about Varn
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Varn Team Feb 25
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Some of our happy clients
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Case studies

Delivering great ranking results and impressive ROI

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268 %

increase in monthly revenue

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44 %

increase in rankings on page 1 of Google

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74 %

increase in unbranded organic search clicks

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220 %

increase in organic search visits

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Award-winning SEO agency

Varn has been recognised as a Top 15 digital marketing SEO Agency by DesignRush, ranking us among the best agencies for our specialist expertise in technical SEO, AI search and data-driven optimisation. Our commitment to delivering outstanding results has also earned us Highly Commended at the British Business Excellence Awards and our expert Varn Health team PM Society Digital Awards – Gold Award for our work with Roche in the pharma sector. We were also extremely proud to have recently won the Business Services Award at The Bath Life Awards 2025. As a trusted partner for businesses seeking expert SEO solutions, our award-winning team combines deep technical knowledge with sophisticated data insights to drive measurable success and get you visible in a search.

Need pharma or healthcare SEO and data expertise?

Visit our specialist team at Varn Health – our expert agency team with a unique combination of medical industry expertise and exceptional SEO and data capabilities. Our Varn Health team helps pharma, healthcare and wellness brands maximise online visibility, whilst working closely with internal health and pharma teams to understand regulatory requirements and evolving healthcare search behaviour.

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Find out more about our SEO successes

Learn more
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Get in touch with our expert SEO team: