See the full story behind every conversion with our BigQuery user journey analysis guide.
Standard GA4 reports provide us with basic user journey information such as landing pages, but GA4 doesn’t show us how visitors actually move through your site across multiple visits and marketing channels. By exporting raw GA4 data into BigQuery, you can use exact timestamps to stitch each user’s page views, site interactions, and conversions into a single, readable user journey, even when it spans several sessions and channels.
This implementation guide provides complete instructions to help your team turn GA4 data into easy-to-analyse user journeys using BigQuery. Part 1 is written for your data or developer team, walking them through setting up four user journey tables in BigQuery. Part 2 shows marketers how to analyse those tables in your reporting platform, with clear examples of what to look for in the analysis, and what actions you should be taking to improve your site.
You’ll learn how to:
- Apply data hygiene filters so your journeys reflect real users, not internal, staging or bot traffic
- Turn raw GA4 data into readable user journey strings using BigQuery
- Run five repeatable analyses that help you answer key user journey questions such as which are your highest converting paths and where are users getting stuck on your site
- How to use the findings from your analysis to make improvements to your site
Download your free BigQuery user journey analysis guide today to uncover your true user journeys.