Some industries require specialist SEO, GEO and data analytics support
Publishing SEO
We help media brands and publishers improve search visibility, grow traffic, and turn performance data into actionable strategy. Whether you’re managing a global news portfolio or a specialist trade publication, we ensure your content gets discovered and your teams stay ahead.
Food & drink SEO
We help food and drink brands increase organic search visibility, capture high-intent traffic, and turn online browsers into loyal buyers. Whether you are driving e-commerce sales for a direct-to-consumer brand or expanding reach for an established food producer, our search team crafts technical SEO, GEO, and data strategies that fit your products, stockists, and audience.
Ecommerce SEO
We help ecommerce websites increase traffic, improve search visibility, and convert visitors into loyal customers. Whether you’re running a Shopify, WooCommerce, Magento, or custom platform, our expert search team designs SEO, GEO and search visibility strategies that fit your store, products, and audience.
Healthcare & pharma SEO
With a unique combination of medical industry expertise and exceptional SEO and data capabilities, our Varn Health team helps pharma, healthcare and wellness brands maximise online visibility, whilst working closely with internal health and pharma teams to understand regulatory requirements and evolving healthcare search behaviour.
Legal firm SEO
Your law firm needs SEO strategies designed to attract clients, build authority, and outperform competitors. Whether you’re a boutique firm, a regional practice, or a large legal services provider, our expert search team designs SEO, GEO, and content strategies that fit your practice areas, services, and audience.
Financial services SEO
We help financial firms and advisors increase qualified traffic, improve search visibility, and convert website visitors into long term clients. Whether you’re focused on wealth management, mortgages, insurance, investments, or broader advisory services, our expert search team designs strategies that completely align with your services, audience, and compliance needs.
Startup SEO
Whether you’re launching a new product, building a local presence, or scaling rapidly, we can help your businesses increase website traffic, improve search visibility across multiple digital touchpoints and convert those website visitors and leads into customers.
Education SEO
We help education brands, schools, institutions and EdTech platforms increase organic visibility and drive high-intent enrolments or sign-ups. Whether you are navigating seasonal recruitment windows or complex procurement cycles, our expert team designs SEO, GEO and data strategies tailored to your institution and audience.
Insurance SEO
We help insurance businesses build search authority and stay discoverable across Google and AI search engines. From regional brokerages to national underwriters, our specialist team creates technical SEO, GEO, and data analytics solutions that keep your policies visible, trusted, and competitive as consumer research habits evolve.
SaaS SEO
We help SaaS companies increase organic search visibility, capture high-intent software buyers, and accelerate pipeline growth. Whether you offer product-led self-serve software or complex enterprise solutions, our search team designs technical SEO, GEO, and data strategies that align with your product roadmap, acquisition targets, and sales funnel.
Shopify SEO
We help Shopify merchants stay visible and recommended across Google, visual search, and AI engines like ChatGPT, Claude and Gemini. From fast-growing direct-to-consumer stores to established Shopify Plus brands, our team delivers technical SEO, GEO, and reporting solutions that turn complex product data into commercial growth.
Hospitality SEO
We help hospitality and travel brands increase online discoverability, drive direct bookings, and turn searchers into valued guests. Whether you manage a hotel group, visitor attraction, or venue portfolio, our specialist team crafts technical SEO, GEO, and data strategies tailored to your locations, seasonal demand, and target audience.
Some of our happy clients
