AI & Data Analytics

Experienced & Qualified Statistical Analysis

What is Data Analytics and Reporting?

Data analysis is at the heart of the technical SEO work we do at Varn. Time and again we have found that interrogating performance data is the key to identifying new SEO opportunities, understanding why a specific piece of content isn’t performing, and working out how to get ahead of the competition. Whether you need help creating an easy-to-comprehend SEO dashboard, or diving deep into your website statistics, we can help you interpret, understand and analyse your data.

Data Analytics & Reporting includes schema mark-up, URL structures, site crawl depths, page linking structures, META data, header coding, page load speeds, external linking profiles, GA4 implementation and more. Each of the above will be explained, assessed, and compared to your competitors so we can make the right recommendations for your business.

Get in touch to find out how our AI & data analytics experts can help

How Varn Can Help with Data Analytics Support

We are specialists in data analysis, almost everything we do is built on data. By looking into the statistics behind your website traffic, competitors, clients and target client personas, we can help tailor your online and offline marketing campaigns so that you can improve the performance of your website.

Our Analytics staff are Google Analytics Qualified with several years’ experience in statistical analysis.

“Statistical analysis

helping businesses get value

from data & analytics”

Data & Analytics Tactics

Google Analytics 4

We provide details of traffic levels and engagement metrics for users of your website, as well as insights into how visitors arrive on the site and which device(s) they use. This is invaluable for understanding which pages are most popular and how engaged your users are.

Report Building

We help you to monitor your website performance by setting up dashboards and reports, allowing data from multiple tools to be pulled into a single report, which can be really useful for monitoring your site metrics in a user-friendly way.

Keyword Analysis

We help you to find out the best performing keywords being used by people finding your website via organic and paid searches. This data enables us to make additional recommendations to further optimise your website and increase your rankings for your target keywords.

Conversion Tracking

We are able to find out a wealth of information about online visitors who complete a conversion. This can include people who complete a contact form within your website, who purchase an item from your shop, who simply download a PDF, and more.

Measure ROI

Google Analytics 4 helps us directly measure return on investment for a variety of online and offline marketing campaigns and advertisements.

Business Case Modelling

We use modelling techniques to predict the size and shape of specific markets in search, to provide you with research you need to complete a robust business model. We start with a business vision & provide you with initial research and data on what you could expect to achieve using search engines as a primary route to market.

Get in touch and get to grips with AI & Data Analytics

Frequently Asked Questions

What tools can you support us with to help monitor our website performance?

Google provides a number of powerful tools for website owners that are invaluable for monitoring the site performance, such as Google Analytics, Google Search Console, Google Tag Manager, Looker Studio and more. We can support you with setting up all of these tools, and if required we can provide training on their use. However we have found from experience that once setup, the best and most flexible way to view the data is via a Looker reporting dashboard. We can build these reporting dashboards for you if required.

What will we we get from Varn supporting with our data & analytics?

We will ensure all of the Google tools are setup and tracking website visits correctly. If there are custom events that you would like to be tracked, we can set this up for you in Tag Manager. If required, we can also help you to monitor your website performance by setting up a Looker dashboard.

What are Google Analytics & Adobe Analytics?

Google Analytics & Adobe Analytics provide details of traffic levels and engagement metrics for all users of your site, as well as information pertaining to how visitors arrived on the site and which device they are using. This is invaluable for understanding which pages are most popular and how engaged your users are.

What is Google Search Console?

Google Search Console provides us with information on how a website is performing in organic search,. GSC includes reports regarding ranking positions for all keywords and pages. It also provides a useful insight into how many users have seen your website in the search listings compared to those that clicked on the listing, allowing us to make recommendations for improvements within organic search click-through rates (CTR).

What is Google Tag Manager?

Google Tag Manager is used for setting up custom tracking to monitor the number of clicks on email addresses, form submissions and downloads as well as more complex ecommerce tracking. We can help set up custom data layers and subsequent variables in order to help with complex tracking requirements.

What is Google Looker Studio?

What is Google Looker? Google Looker is a powerful reporting dashboard that allows data from all of the above tools (and others) to be pulled into a single report, which can be really useful for monitoring your site metrics in a user-friendly way. These dashboards contain real time data, and so after an initial setup require very little (if any) ongoing maintenance and/or input.

Insights

19th Jul 2022

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