Comprehensive training and consultation
Data driven decision making starts with understanding your analytics tools and data. At Varn, we provide comprehensive training and consultation services to help you and your team master the essentials of website analytics. Whether you’re looking for tailored workshops or one-on-one consultations, our experts are here to support you in gaining confidence and actionable insights from your data.
From in-depth training sessions to hourly consultations, our services are designed to meet you where you are on your analytics journey. With Varn, you’ll gain the knowledge and skills you need to maximise the potential of your data.
Contact us to schedule your training or consultation
Custom analytics training and expert guidance
Understanding and leveraging analytics can feel overwhelming, especially when faced with technical challenges or newer tools like Google Analytics 4. That’s why Varn offers customised training and expert consultation services to help you navigate the complexities of data analysis.
Whether you’re an individual seeking personalised guidance or a team looking for group training, we’ll tailor our approach to suit your needs. Our aim is to help you build a strong foundation in analytics, empowering you to make data driven decisions with confidence.
Analytics workshops
Analytics workshops
Hourly consultation services
Hourly consultation services
Some of our happy clients
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FAQs
Analytics training equips individuals and teams with the skills to interpret, analyse, and act on data effectively. It benefits marketers, business analysts, executives, and anyone involved in decision-making processes based on data insights.
Analytics workshops typically cover topics such as data visualisation, Google Analytics setup and use, Google Tag Manager basics, custom reporting, goal tracking, and advanced data analysis techniques, depending on the needs of the attendees. Varn can create custom workshops based on your specific goals, skill level and requirements.
Consultation services provide personalised support to address specific analytics challenges. The data experts at Varn can review your current setup, identify gaps, recommend improvements, and offer hands-on guidance for implementing and optimising data strategies.
Yes, Varn can create and deliver custom workshops that are aligned with your business goals, team expertise, and industry-specific requirements. Tailored sessions ensure your team learns relevant skills that deliver immediate value.
Our Analytics training often focuses on tools like Google Analytics (GA4), Google Tag Manager, Google Data Studio, and Google Search Console. Additional tools or techniques can be included based on your business needs.
GA4 is the latest version of Google Analytics, with features like event-based tracking, cross-platform analytics, and predictive insights. Training ensures you can leverage these new capabilities effectively to improve your data-driven decisions.
Hourly consultations provide flexible, on-demand support for troubleshooting, answering specific questions, or implementing solutions. This is ideal for businesses needing quick, expert guidance without committing to long-term contracts.
Analytics training empowers your team to track performance accurately, uncover actionable insights, and optimise marketing campaigns. These improvements lead to better allocation of resources, higher conversions, and a stronger return on investment.
Yes, our training workshops can be held in person or virtually, allowing individuals and teams to participate from anywhere. They can include live training sessions, interactive discussions, and screen-sharing for real-time demonstrations of analytics tools.
If your team struggles to understand data reports, interpret key metrics, or leverage tools like Google Analytics, then analytics training can help. It’s also beneficial when new tools or platforms are introduced, requiring updated skills.
What does your data journey look like?
1
Immersion into your data metrics, uncovering current data and metrics status.
- Auditing data set up
- Agree data needed
- Data accuracy audit
- Data checklists created
- Discussion & next steps
2
Optimising data tools and ensuring tracking infrastructure is precise and aligned with business goals.
- Set up of GA4, GTM, Adobe, Matomo etc
- Implementation of Consent Mode
- Configuration of existing tracking
- Establish customisable tracking
3
Transform your data into customised reports/data visualisations to drive smart decision making.
- Looker reports & dashboards
- Customised reporting
- Statistical analysis
- A/B Testing
- Heatmaps & data visualisation
4
Turning insights into action, refining your strategy, optimising content plans and enhancing conversion rates.
- Making data driven decisions
- Refining strategy
- Content planning & optimisation
- Conversion rate optimisation
5
Building data confidence across your organisation, providing customised training to leverage data effectively.
- Building data confidence
- Using data tools effectively
- Upskill data knowledge
- Understand analysing data
- Customised training
