SEO Agency Publishing Specialist | Varn

Publishing SEO

We are a specialist SEO
agency for the publishing sector

Our SEO agency specialises in SEO and search marketing for the publishing industry

Varn is a Google certified SEO agency, specialising in digital marketing for the publishing sector. We are highly experienced in delivering rankings, traffic & insights across complex publishing portfolios of large websites.

We combine our deep knowledge of technical SEO, analytics & content strategy, with our extensive experience of large scale publisher websites to deliver you the search traffic and rankings that we know is your lifeblood.

We achieve demanding targets for complex publishing websites, in highly competitive markets, whilst also supporting publisher’s internal digital marketing teams with mentoring, training & insights.

Read our latest SEO insights here

How SEO can help your publishing business

We are an expert specialist search marketing and analytics agency in the publishing sector. From managing your Pay Per Click advertising on Google to improving your website’s ranking on the search engines or managing your email marketing, Varn can build and brand your publishing business online through a multitude of marketing techniques that will help to drive traffic to your website and increase your revenue.

So if you want to improve your SEO in the publishing sector, UK wide or internationally, we can be your digital marketing department.

Why Varn?

We have specialist experience in the online marketing challenges faced by publishing companies.

We really know our SEO stuff. Varn Managing Director, Tom Vaughton is a regular speaker at Brighton SEO, Europe’s largest and most respected conference for SEO professionals.

Interested in finding out more?

For some of the SEO talks Tom has given recently click on the button below:

Tom Vaughton at Brighton SEO

“We love all things SEO,

it’s what makes us happy

and our business thrive.”

A custom SEO strategy for your publishing business that will help you conquer Google

SEO is both an art and a discipline, particularly in the publishing world. Our internet marketing takes a two-staged approach to generate high quality traffic to your website. Firstly we will work with you to understand your business and your clients and then identify which keywords are most important to your publishing business.

The next step is to start search engine optimisation on each of these important keywords so that we can get your website attracting as much business as possible.

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Google accounts for approximately 75% of all online search traffic
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The first 5 results in Google account for almost 70% of all clicks
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More than 90% of online web pages receive no organic search traffic due to a lack of SEO

How to hire an SEO agency

Take a look at the following video from Google Webmaster Tools on how to hire an SEO agency. Google’s Maile Ohye shares her advice for hiring an SEO (Search Engine Optimizer) to improve the searcher experience on your website.

Looking for a specialist publishing SEO and search marketing agency?

Get Search Savvy

Let us help upskill your publishing marketing team, with our range of bespoke SEO and digital marketing training courses.


Upcoming SEO Courses for Publishing Marketing Professionals


£250 + VAT

Introduction to
Google Ads

This Google Ads workshop from Varn will provide you with the know-how…

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£250 + VAT

Introduction to
Google Analytics 4

This Google Analytics 4 workshop by Varn will provide you with the knowledge…

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£250 + VAT

Introduction to
Technical SEO

This workshop by Varn will provide an understanding of fundamental SEO elements…

Find Out More

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