A specialist SEO agency for the publishing industry
Varn is a Google-certified SEO and analytics agency with deep expertise in the publishing sector. We help media brands and publishers improve search visibility, grow traffic, and turn performance data into actionable strategy. From Google to ChatGPT, we optimise large-scale, content-rich sites to stay competitive in an AI-powered, zero-click search world. Whether you’re managing a global news portfolio or a specialist trade publication, we ensure your content gets discovered and your teams stay ahead.