Author: Cerys Osborn

Question 1

What is an SEO agency?

Accepted Answer

An SEO Agency is a company that specialises in improving the search engine ranking results for websites, businesses, and individuals. Google, Bing and the other search engines use hundreds of ranking factors in their algorithms when deciding what results to present every time someone types in a search query. And that’s estimated at over 6 billion searches each day. These algorithms are constantly being updated and also undisclosed. The specialism of SEO is therefore highly skilled and is an investment, as part of a digital marketing strategy, for businesses who want to receive more highly targeted traffic to their websites.

Question 2

What can I expect from an SEO agency?

Accepted Answer

An SEO agency helps improve your website’s visibility and performance in search engines through a range of services, including in-depth audits, keyword research, content optimisation, and technical SEO improvements. They may also focus on building high-quality backlinks, optimising for local search, and analysing competitors to give your business a competitive edge. You can expect regular performance tracking and reports, along with tailored strategies to align with your industry, audience, and goals. As search algorithms evolve, a good SEO agency will adapt its approach to ensure long-term success in driving organic traffic and boosting online presence.

Question 3

How long will it take to improve SEO results?

Accepted Answer

Improving SEO results typically takes time, as it depends on factors like your website’s current performance, the competitiveness of your industry, and the strategies being implemented. While some changes, such as fixing technical issues, can show results within a few weeks, building domain authority, creating high-quality content, and achieving significant rankings for competitive keywords often take several months. Most businesses begin to see measurable improvements in organic traffic and rankings within 3 to 6 months, but consistent effort is required for long-term success. A reputable SEO agency will set realistic expectations and provide regular updates on progress.

Question 4

How much does it cost to hire an SEO Agency?

Accepted Answer

The cost of SEO services varies depending on what is included and the expertise of the agency. SEO retainer costs are typically around £3,000-£5,000 per month based on the scope of the project. A one-time project will range between £3,000-£30,000 and hourly rates for SEO consultants fall between £100 to £200 depending on the expertise of the consultant.

Question 5

Why choose Varn as your SEO Agency?

Accepted Answer

Unlike other digital marketing agencies, SEO is and always has been our core specialism. It’s not an after-thought when building a website, or a bolt on marketing service. We’ve been delivering expert SEO services since 2010 and have a wealth of experience in getting our clients websites achieving an optimal performance. Just take a look at our case studies to see the kind of results we have achieved. We are a friendly, experienced, and honest team… you’ll really get to know the person working on your SEO, so they can fully understand your unique business and website goals and be fully on board for the journey you are on.

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