Roche

Award winning SEO project for healthcare

"Varn's healthcare SEO team has been a great sparring partner to achieve our global SEO vision and is also just a blast to work with. I really value and can rely on their deep know-how of both the pharmaceutical industry and SEO.

Thanks to their flexibility as well as their proactive out of the box approaches, no challenge has been insurmountable. I look forward to every interaction with them and can wholeheartedly recommend working with them."

Kevin Näef-Gohl

Channel Experience Strategy Lead (Web & SEO), Roche

Award winning with Roche

Our expert pharma search marketing team at Varn Health are committed to excellence in SEO and delivering results for our pharma clients, and demonstrating the key role innovative SEO strategies now play in healthcare.

In partnership with our client Roche, we amalgamated numerous micro-websites into a single, centralised platform; Medically. This was a global resource for healthcare professionals (excluding the US). It was a highly complex and intricate SEO project focused on safeguarding existing search rankings and website traffic. It also had the objective of enhancing organic visibility and ensuring a smooth content migration. We employed an ‘SEO-first’ strategy, to successfully preserve all website traffic and rankings during the amalgamation of the microsites into one cohesive platform and domain. We were delighted to win Gold at the PM Society Digital Awards 2024 for this work with Roche.

Learn more