AI & innovation, SEO Strategy 08.10.26
Who owns GEO in marketing teams?
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Author info - Andy Mollison
Qualifications
Search & Innovation Director
Bio
With over 15 years of SEO and digital marketing experience, Andy Mollison is an SEO expert. He has shared his expertise on the main stage at brightonSEO, the world's largest SEO conference, as well as Digital Marketing Europe; and has worked in-house, agency-side, as well as having his own SEO businesses.
One of Andy's biggest strengths is SEO and GEO strategy; in particular, helping to explain decisions in straightforward language, so that even a non-SEO can understand what needs to happen (and why) in order to see success. Andy's expertise spans GEO/AI Search, Search Everywhere Strategy, Ecommerce SEO, Technical SEO and Content Optimisation.
