BullionVault

Driving conversions through tailored SEO

"We started working with Varn in December 2023; by the end of August 2024 keywords in the top 3 positions for our global website had increased 130% year on year. Most impressive however was that our appearance within Google SERP features such as ‘People also ask’ increased more than 600% year on year.

Additionally, Varn have made great strides in driving higher value backlinks to our BullionVault.co.uk domain and helped to increase our UK share of voice."

Dan Jay

Marketing Director, BullionVault

Working with BullionVault

BullionVault is the world’s largest online bullion marketplace, enabling private investors of any size to access the low costs, deep liquidity and ultra-high security of the wholesale bullion market.

We conducted a bespoke SEO audit and created a resulting strategy of technical SEO optimisations, content optimisations and off-page strategy for link building and digital PR. Our ongoing work includes in-depth data and user journey analysis, multilingual keyword research and optimisations, maintaining a strategic focus on work that will increase BullionVault’s key conversions. Multiple location and language-specific subdomains, large quantities of historic content, and complex website functionality mean that working with BullionVault throws up unique and interesting challenges for our teams to sink their teeth into.