Arkivum

From website migration to preserving SEO value

"The team at Varn are an invaluable resource to Arkivum, supporting us on creating and delivering our SEO strategy. They were particularly helpful in defining appropriate target keywords and subsequently optimising all our content for our new website. This has ensured that we maximised the value from the project. The team are very responsive, knowledgeable and always happy to help."

Tom Lynam

Marketing Director

Supporting Arkivum’s rebrand with strategic SEO migration expertise

In late 2023, the team at Arkivum embarked on a full company rebrand combined with a new website to complement new brand messaging. As Arkivum’s SEO partners, we worked with the team to ensure the migration from the old to new site went smoothly.

We worked on competitor analysis to inform the layout of pages on the website, technical analysis of the previous and new site to ensure SEO value was not lost at launch, and ongoing technical support to maintain performance. The project focused on 329 carefully selected keywords to maximise search presence and performance post-launch.