Agentic optimisation services

For years, websites have been designed around human visitors and search engines. That is changing. With the evolution of AI, ‘agents’ are becoming a new way for people to interact with businesses online; from finding information and comparing options, to making enquiries, booking services and completing tasks.

An AI agent needs to be able to understand what your website contains, what it does, navigate its structure and recognise the actions it can take. A website that works perfectly well for a human visitor may not necessarily provide the same experience to an AI agent.

Agentic Optimisation is the process of improving a website so that AI agents can reliably discover, interpret and interact with it. One of the methods that AI agents can use to interact with websites is called WebMCP. This is an online protocol that informs agents how they can use the ‘human’ elements of a website and what those things mean.

The AI agents also need to trust your website and brand, in order to recommend using your website agentically in the first place. With Generative Engine Optimisation (GEO), we consider how information is represented and surfaced to generative AI; ensuring your brand is understood as a real entity backed by trust and authority signals.

Our work considers the website as the whole environment an AI agent may need to navigate, rather than simply a collection of pages that need to be crawled or cited.