Practising what we preach at Varn

Driving agency visibility & growth through integrated technical SEO, GEO and digital PR

By treating our own agency brand with the same technical rigour and data-led approach we deliver to clients, we have turned organic search into a high-converting, scalable acquisition channel for high-value B2B leads.

Harnessing search and data innovation for our own agency brand

As an expert and specialist search and data consultancy, we believe the ultimate proof of our capability lies in our own visibility and performance. By building an integrated organic search strategy combining technical SEO, generative engine optimisation (GEO), and targeted digital PR we have powered our pipeline and delivered consistent annual agency growth of over 20%.

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“Generative search and AI platforms have transformed how prospective clients evaluate specialist agencies. By optimising our content for LLMs alongside traditional search and building domain authority through high-impact media coverage, we have created a predictable stream of high-intent B2B leads and expanded into new global markets. Practising what we preach is at the heart of our own agency growth strategy."

Rob Wilde

Managing Director, Varn

What we did

Technical SEO building site architecture, speed & crawlability for maximum visibility
Content optimisation targeting B2B buyer intent to drive high-value traffic

GEO strategy securing presence across AI search & controlling agency brand narrative
Digital PR earning high-authority media coverage to build domain trust

Our results

Driving organic growth & global client acquisition

23%

of revenue via lead generation SEO

60%

increase organic search traffic

Coverage

global media building brand authority

Some of our happy clients

Establishing AI search authority through multi-platform GEO & content architecture

By shifting our organic search strategy from traditional keyword targeting to a multi-platform GEO and technical framework, we established an authoritative source of truth for our agency brand across Google and emerging AI search tools.

Structuring our content for machine readability allows large language models (LLMs) and generative search engines to accurately reference our frameworks. This ensures Varn and Varn Health appear prominently whenever prospects query AI assistants for specialist search, data, digital PR and SEO services, as well as SEO, GEO and data training expertise.

Building domain authority & brand trust through high-impact digital PR for Varn

Our targeted digital PR campaigns earned high-authority media coverage and saw news story headlines across tier-one publications including the BBC, Bloomberg, and The Telegraph, building domain trust, elevating brand authority, and driving pipeline growth across global markets.

Using AI search intelligence to drive agency discoverability

We have aligned our internal search activity with our proprietary AI visibility, search intelligence and data tracking frameworks. This has enabled us to capture high-intent multi-channel touchpoints across the buyer journey. The result is a resilient, future-proof lead generation engine that consistently feeds our pipeline and drives growth.

Ask us about our AI Visibility Framework

Varn's helpful guide to AI visibility

If you need help to ensure your brand is referenced and cited across platforms like ChatGPT, Gemini, and Claude download our comprehensive guide to AI visibility. It provides the strategic clarity and practical templates we applied to our own agency, to get you mentioned, close your citation gap, protect your market authority, and own the discovery journey across AI search tools.

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