“After limited success with previous SEO agencies, we were cautious about investing again. However, working with Varn has proven to be the right decision. We're already seeing strong results and only wish we had partnered with them sooner."
Project objective
T-Plan is a global B2B SaaS provider delivering advanced test automation and RPA solutions across a wide range of industries. Prior to working with Varn, organic search was not delivering the visibility, lead quality or commercial impact T-Plan needed, despite previous agency support. Varn was appointed to bring a more strategic, technically grounded approach, building a data-driven strategy aligned to how Google search actually operates. This meant prioritising the right search terms, refining on-page content and addressing technical barriers, with all activity aligned to commercial intent rather than vanity metrics.
What we did
- Technical SEO audit and fixes
- Keyword prioritisation aligned to commercial intent
- On-page content refinement
- Actionable recommendations for the internal marketing team
The results
Strengthening visibility and driving higher-quality organic traffic
72.1 %
Increase in organic clicks, YoY
36.2 %
Increase in organic impressions, YoY
25.9 to 14.2
Improvement in average organic keyword position, YoY
"Visibility across key search terms has strengthened, higher-quality traffic is being attracted to the site, and engagement from relevant prospects has increased."
Discover more SEO success stories
+44% increase in rankings on page 1 of Google
+829% increase in visibility in Google results
+106% in clicks from organic Google search results
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