Technical SEO audit service for SEO & AI search

Actionable audits designed to uncover the technical barriers preventing your website from ranking at its peak potential in traditional and generative search.

Actionable technical SEO audit services to drive performance

If your website is struggling to gain the visibility it deserves, an expert technical SEO audit is the first step toward recovery. Many websites suffer from hidden technical errors that hinder search engine crawlers and suppress organic traffic. Unlike standard automated reports, our technical SEO audits focus on providing a clear, actionable analysis of your site’s health, ensuring no critical issue goes unnoticed.

Our goal isn’t just to tell you what’s wrong – we’ll show you exactly how to fix it, too. We provide prioritised, developer-ready recommendations, in language that anyone can understand – turning complex technical analysis into a practical plan for growth, safeguarding your rankings and authority and setting your website up for future success.

Comprehensive technical SEO analysis

Achieving success in search requires more than just content; it requires a flawless technical foundation. Our specialist technical SEO team uncover every aspect of your website’s architecture, code, and organic search performance. We evaluate every factor that impacts how search engines discover, interpret, and value your web pages.

We immerse ourselves in your data to understand the unique challenges your site faces. No website is the same, so while our audits follow a streamlined testing approach, our analysis is completed by humans who understand technical SEO intrinsically and are fascinated by problem solving.

We have a proven track record of helping clients identify the “silent killers” of SEO performance – from crawl budget inefficiencies to complex JavaScript rendering issues – and, providing the expertise needed to resolve them efficiently.

Technical auditing services for AI search

The search landscape is changing with the rise of GEO and AI search. Modern technical SEO audits must account for how Large Language Models (LLMs) like ChatGPT and Gemini process information. While the technical guidance is similar for SEO and GEO, they do have fundamental differences. Our strategy ensures your website is as readable for AI as it is for traditional search engines, future-proofing your visibility across all platforms.

We evaluate your structured data and site hierarchy to ensure AI search engines can correctly interpret and verify your expertise. By improving your technical performance and understanding of your site’s content, we increase the likelihood of your brand being cited as an authoritative source in AI-generated answers.

Ready to get started with a technical SEO audit and unlock your growth potential?

Technical SEO audits for new website builds

Our technical audits follow a prioritised process: from initial crawl and indexation analysis, to in-depth reviews of page speed, mobile-friendliness, and advanced schema implementation. A technical SEO audit is perfect for website migrations and new site launches.

By involving our technical SEO team early in a new website build, you can ensure your new site is built with SEO from the start, rather than it being an after thought. Ensure that critical SEO elements like schema data, canonical tags or hreflang setup, are all in place from day one – allowing your website to flourish in the long term.

Specialist SEO audit services for website recovery

Has your website’s performance struggled or declined despite regular content updates? Often, the issue lies beneath the surface in the technical code.

A technical SEO audit can act as a perfect diagnostic tool, identifying the specific technical barriers – such as poor indexability, wasting of crawl budget, or inadequate site architecture – that could be holding your site back in organic search.

Our recovery projects go beyond just reporting on what’s wrong – we’ll also provide you with an actionable list of fixes to make, in a prioritised order. We work closely with your internal teams to ensure every technical fix is implemented correctly. If you don’t have the in-house development capacity, we can support the implementation phase too, to ensure everything is actioned correctly.

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FAQs

01.

What does a technical SEO audit include?

A technical SEO audit provides a comprehensive health check of your website’s performance from an SEO perspective. At Varn, we analyse website code, site speed, and crawlability to find issues that hold back your rankings, providing an actionable roadmap to address any identified issues.

02.

Why is a technical SEO audit better than automated tools?

Automated tools often miss nuance and context. Many automated SEO audits or tools flag ‘errors’ that actually could be intentional, or highlight problems that realistically will take longer to solve than the benefits they will bring.

In comparison, a specialist technical SEO audit provides manual expert analysis, identifying complex issues and actionable strategies that simple software cannot detect.

03.

What are the benefits of a technical SEO audit?

Common issues identified in our technical SEO audits often include pages with poor loading times, indexation issues, broken links, orphaned pages, and much more. Our technical audits ensure your site is fully optimised for Google’s latest algorithms and ready to thrive in AI-powered search results.

04.

How is a technical audit different to a content audit?

A technical SEO audit identifies issues with crawling and indexability, whereas a content audit identified issues with page performance. Technical audits typically need to be actioned by a developer, whereas a content audit can usually be actioned by a content or website admin team.