Insights

David Foy

SEO Account Manager

Contact on linkedin

Author info - David Foy

Qualifications: BA in Business Management and Marketing

Bio:

David has been working at Varn for five years and works primarily on the business's outreach and content creation side for clients developing interesting campaigns that have the potential to drive coverage and links. David also helps with account management across various cross-service clients.

Latest articles by David:

Search GPT Launches: How does it compare to Google?

The progression of AI has been clear for all to see in the last 18 months and it is making waves in the search marketing space. ...

Article by:

David Foy, SEO Account Manager

How to get high quality backlinks without speaking to the press

At Varn we really do love speaking to the press. We're not just saying that, over the years of doing off-page SEO we are proud to ...

Article by:

David Foy, SEO Account Manager

How to update old content for SEO improvements

As your website grows and evolves over time with loads of new content it can be easy to neglect some of your past blogs and content ...

Article by:

David Foy, SEO Account Manager

New Google feature: Shopping Listings appear more prominent in standard search

In May 2020 Google launched their free shopping listings, this gave SEOs and e-commerce businesses a new channel to leverage and optimise for, the only thing ...

Article by:

David Foy, SEO Account Manager

A Deep Dive into Anchor Text for Offsite SEO

In the realm of links, it's important to recognize that not all links are of equal value. The quality of a link, as perceived by Google ...

Article by:

David Foy, SEO Account Manager

How AI can help us focus on the core principles of SEO

Since the release of Chat GPT in November 2022 the marketing world has been talking to Google to get answers on how to integrate AI into ...

Article by:

David Foy, SEO Account Manager

How to leverage Search Console Bulk Data Export

Google Search Console is a valuable tool for understanding your website's performance on Google Search. At Varn, we use it almost daily for a variety of ...

Article by:

David Foy, SEO Account Manager

Google Ads Benchmarks 2023: Key Trends & Insights for Every Industry

Research suggests costs per leads up and conversion rates down in 2023 After the uncertain times of the pandemic and the bounce back seen in 2021, 2022 ...

Article by:

David Foy, SEO Account Manager

5 digital PR tactics to leverage for your e-Commerce brand

Driving links to e-commerce sites can be tricky to do without looking to spammy, but there are some tactics that can be leveraged that drive good ...

Article by:

David Foy, SEO Account Manager

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