Expert SEO Content Training for Teams

Upskill your team with specialist on-page SEO training designed to help you write copy that satisfies search algorithms and AI models alike.

Specialist SEO content training for complex industries

Our SEO content training is built on years of experience managing complex content. We are specialists in supporting businesses in high-compliance sectors, such as the financial sector and healthcare sector, where accuracy and authority are demanded. We help you learn writing for SEO, balancing regulatory requirements with performance.

Whether your focus is medical expertise, complex financial advice, or anything in-between, we provide the on-page SEO training required to maintain a precise tone of voice while ensuring your content remains optimised and competitive.

Learn how to write for the new era of AI search

The way users find content is changing. Through our bespoke SEO & GEO content training, we teach your team how to write for Large Language Models (LLMs) and Generative Engine Optimisation (GEO). This ensures your brand is not just ranked, but cited by AI search engines like Gemini and ChatGPT, for the topics that you care about.

We provide the technical and copywriting insights needed to help your writers learn how to write in a structure for AIs to understand, without losing the human behind it.

For complex topics where detail is important, we’ll teach you how to ensure your content is optimised for GEO, while maintaining the expertise and without ‘dumbing down’ your content.

SEO content training bespoke to your brand

Our workshops are designed to be actionable, leaving your team with priorities to implement immediately. Our training covers the essentials of SEO such as metadata and keyword optimisation, all the way through to entity mapping and structured data.

Our training sessions will use examples specific to your brand or your industry – and, by keeping the training relatable, we help your internal teams understand the value of writing for SEO rather than seeing it as a blocker to their creativity.

We want our SEO training to be a natural evolution of your content team’s ability to perform at the highest level. We’ll run pre-training meetings to discuss your team’s needs, to ensure we hit the mark with our training session – and, a post-training meeting for sharing feedback and answering any implementation questions.

Ready to upskill your team with an SEO content training workshop tailored to your sector?

In person or remote SEO content training sessions

Our content training sessions are designed with either remote or in-person attendance in mind. They can be fluid and flexible depending on location and depending on the number of attendees.

We have offices in London and Bradford on Avon to host sessions, can visit your offices, or present remotely, depending on the best way for training to be delivered for your team.

Whether you require a one-off session or a long-term training partnership, we work closely with your internal marketing and development teams to ensure a seamless integration of SEO and AI best practices into your daily workflow.

FAQs

01.

What's included in your SEO content training?

Our SEO content training covers everything a copywriter would need to know to write for SEO and AI search. This includes but is not limited to: keyword choices, phrasing, metadata, heading structures, semantic search structure, entity strategy, as well as writing for AI summaries.

02.

Can you train teams in regulated sectors like finance?

Yes, we are specialists in compliant content, and are very familiar with creating content for regulated sectors where detail and accuracy are most important. We’ll teach your team how to align writing for SEO and AI search, while satisfying legal standards.

03.

How does content training help with AI search?

Our content training focuses on structuring content so it is easily interpreted by AI agents like Gemini and ChatGPT, increasing the likelihood of brand citations. We’ll focus not just on content structure, but measuring and monitoring your performance in AI search too.

04.

Is the training suitable for non-technical writers?

Absolutely. We tailor our workshops to your brand and your industry, making it easy for anyone to learn SEO writing through practical, real-world examples. If your type of content isn’t technical, our training doesn’t need to be technical either.