BullionVault reactive digital PR World Cup coverage

The 'Gold' standard. Delivering World Cup coverage for BullionVault.

Creative PR campaigns to drive SEO authority and global search visibility for BullionVault

BullionVault is the world’s largest online bullion marketplace, offering private investors direct access to the low costs, deep liquidity, and security of the professional wholesale market.

To boost BullionVault’s authority and earn high-value backlinks, we devised a reactive Digital PR strategy. Following a creative team brainstorm, we ranked the top ten sporting trophies by their precious metal values. With the FIFA World Cup trophy taking the number one spot, we quickly pivoted the campaign to focus heavily on the upcoming tournament. To build a compelling news hook with human interest, we contrasted the current metal value of the iconic trophy against its historical worth in 1966, highlighting the dramatic growth of precious metals over time.

What we did

Creative campaign concepting
Precious metal valuation & data analysis
Campaign story pivot to leverage major sporting trends (FIFA World Cup)

Press release & on-page content drafted
Off-page media outreach
Reactive Digital PR distribution

By tapping into topical sporting hype with clear financial insights, our outreach generated immediate global press pickup and high-authority backlinks for BullionVault. This included features in the Daily Express, Daily Mirror, Daily Star, MSN and multiple regional publications.

"The Varn team moved very quickly to develop the idea for this campaign, create the content and share it with some high domain authority sites. The pick-up and back links that we received were impressive."

Dan Jay

Marketing Director, BullionVault

Our results