Agentic Shopping Readiness Audit

Is your website ready to take orders through AI search platforms?

Optimise for AI search 'personal shoppers'

The way people shop online is changing, with customers often relying on AI search to do the product finding and price comparisons for them. Whether it be for a new pair of shoes, or a weekly food shop, AI agents can now place the order for you without ever needing to visit a website.

This only works, though, if your website is providing AI agents with the information they require. Whether you’re on Shopify, WooCommerce, Salesforce, or any other ecommerce platform, our AI shopping audit is designed for you.

Varn’s Agentic Shopping Readiness Audit is a detailed framework designed to:

  • Establish what your website is missing in order to allow AI agents to place orders.
  • Benchmark your current performance against your competitors.
  • Deliver a practical action plan that summarises the next steps to get visible and start taking orders through AI search.

Why now?

In the world of AI search, ‘zero click’ is becoming much more commonplace – the likelihood that someone finds the information they require in AI but never visits your site is increasing.

This includes ecommerce, with AI agents being able to not only recommend products and where to buy them, but also being able to complete the purchase too. And, people are open to it, too:

  • 44% of UK shoppers are open to AI handling their entire shopping process. (Adyen, Jan 2026)
  • 50% of Under 45s in the UK already use AI for product research and price comparison daily. (Internet Retailing, Feb 2026)

It’s increasingly likely that a user may simply never visit your website to make a purchase, and that’s where our Agentic Shopping Readiness Audit comes in to make sure you’re ready for it.

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What Is An Agentic Shopping Readiness Audit?

Our Agentic Shopping Readiness Audit is a comprehensive technical and usability review of your website’s ‘AI readability’ for shopping within AI search platforms specifically. We look at how accessible your site is to AI models using the latest WebMCP and UCP protocols.

While some ecommerce CMS platforms such as Shopify do natively provide UCP integration, this doesn’t mean your website is ready for agentic shopping until other blockers such as product feeds are audited.

We’ll be assessing what issues are in place that currently prevent AI agents from seeing your inventory, adding products to their basket, and physically making a payment.

Speak to our Innovation Team

Are you ready for agentic shopping?

Let's talk

What we analyse

We uncover every technical element that allows AI agents to navigate and buy online on your website:

  • Protocol compliance: We test your website for support with the latest Universal Commerce Protocols (UCP)
  • Agentic shopping product feeds: Can AI “see” your product variants, pricing, stock levels, shipping rules, etc?
  • Secure checkout flow: We’ll identify any safety and security issues when AI is providing payment details.
  • Structured data health: A review of your product schema markup to ensure AI agents are being provided 100% accurate data.

 

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Is your website set up for AI shopping?

Contact us

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