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Google Search and Adwords qualified

With over 26 years of experience in the search industry, Tom Vaughton is a specialist in search and is a leading voice in navigating the evolution of how people find information online. As the founder and CEO of Varn, Tom leads a team of SEO and GEO experts, data analysts and search specialists dedicated to one mission: helping ambitious brands stay visible, particularly as search moves from traditional rankings to AI-driven answers. A regular speaker at leading industry events like brightonSEO, Tom is known for turning the complexity of search, into clear, actionable growth strategies for his clients. Based in the UK, Tom is a champion of intentional leadership, famously leading his agency from London, the South West of the UK and from a unique and inspiring woodland office, designed for clear thinking and innovation. Today, Tom and his team are at the forefront of GEO and search innovation, in particular, ensuring that when users ask AI tools for recommendations, it’s Varn's client's brands that get mentioned. Whether partnering with global brands or ambitious ecommerce clients and SMEs, Tom’s focus remains the same; providing the clarity and data-driven strategies needed to drive profitable growth.