SEO agency Bath

Helping Bath businesses outrank competition and drive website traffic

Request a proposal
mid-page-pills

Why choose Varn for your website SEO?

We are a Google-certified, specialist SEO agency and digital marketing agency near Bath.

Our dedicated teams of SEO experts near Bath are passionate about delivering award-winning search marketing results for our happy clients.

Our latest innovative research within AI Search, such as Google’s AI Overviews and AI Mode, SearchGPT and Perplexity, offers highly valuable data that will put your business ahead of the competition. Our proven results have helped many businesses across Bath get visible across search and to get ahead of the latest updates, changes, and AI innovations, ultimately keeping businesses in front of their consumers.

Google Partner

An expert SEO and data analytics agency for Bath

We are an eclectic group of strategists, data analysts, linguists, and developers. What we have in common is expert knowledge in all areas of SEO, a love of AI & data analytics, and a fierce competitive streak that ensures our clients’ websites thrive.

Based near Bath, we are a digital marketing agency that will support you in a holistic full-service approach to SEO and search marketing, helping you to stay ahead of what’s next in search to ensure your website is also optimised for Generative Engine Optimisation (GEO) in emerging new platforms like Google’s AI Mode and SearchGPT.

Looking to accelerate profitable growth?

“We love all things SEO, it’s what makes us happy and our business thrive.”

Tom Vaughton

CEO of Varn

Tom New Website Profile

SEO consultancy expertise for your Bath business website

At Varn, our SEO expertise and consultancy incorporates four key disciplines to ensure that your website is optimised for search performance and decisions are driven by data insights.

We ensure your Bath business website will be supported by authoritative backlinks and boost your visibility online with AI-powered search, including AI Overviews. We tailor your SEO and digital marketing strategies to ensure we work in partnership to align with your marketing KPIs and goals and ultimately increase visibility, drive traffic, and deliver sustainable growth for your Bath-based business.

Our expert SEO services

Our expert SEO services for Bath businesses

services-icon
Technical SEO
services-icon
Data analytics
services-icon
Off-page SEO
services-icon
AI search & innovation
service
At Varn we deliver excellence in technical SEO to maximise search engine visibility. Varn technical SEO services offer technical expertise that makes websites faster, understandable for the search engines & easier to crawl.
Technical SEO services
service
Varn offer specialist statistical data analysis & reporting to help you make data driven decisions. These will link directly to KPIs to improve your website performance, search engine rankings & conversion rates.
Data analytics services
service
Our off-page SEO experts deliver content strategy, content creation & proactive digital PR to build brand reputation. This ensures maximum online reach, build quality links & optimise your website rankings.
Off-page SEO services
service
Our dedicated Innovation Team keeps Bath businesses ahead as search evolves. From optimising for AI-powered search engines to unlocking deeper data insights, we help brands stay visible, competitive, & ready for growth.
AI search & innovation services

Why Varn?

Based near Bath, we can support you in planning and managing full SEO and search marketing strategies, covering consultancy, SEO, audits, mentoring, and training. We work closely with you to help deliver sustainable and profitable growth through your website and search marketing channels.

We care deeply about using our expertise to deliver you outstanding ROI & organic growth that is profitable. Our clients range from ambitious ecommerce businesses to global publishing, healthcare, and pharma companies.

Some of our happy clients
bullion-vault-logo
woolacombe-bag-holidays-logo
funkin-cocktails-logo
arkivum-logo
descartes-logo
bath-christmas-markets-logo
paxton-and-whitfield-logo
yeti-logo
Paperbagco-logo
moma-logo
Rooster Sailing Logo
Roche Logo

Does your Bath business need SEO expertise?

Contact us

We get results

Delivering great ranking results and impressive ROI

44 %

increase in rankings on page 1 of Google

woolacombe-logo

74 %

increase in unbranded organic search clicks

moma-logo

268 %

increase in monthly revenue

paperbag-logo

Respected SEO and digital marketing agency

We know our SEO stuff. Varn’s CEO, Tom Vaughton, is a regular speaker at BrightonSEO, the world’s largest and most respected conference for SEO and search marketing professionals.

With over 25 years of working in search and digital marketing, Tom is frequently asked to share his ideas and thoughts on search, Google, website visibility, AI-powered search, and how SEO evolves and impacts brands and businesses.

Read our highlights from brightonSEO April 2025

Award winning SEO agency for Bath

We were enormously proud to win the ‘Best Business Services’ category at the Bath Life Awards 2025.

This award was a huge honour, recognising the growth, innovation, and the expert team that drives everything we do at Varn. As a specialist SEO agency based just outside Bath, we’ve always been proud to call this area our home, and it means a lot to be recognised by our local business community.

Read the judges' comments about Varn

Find out more about our our SEO successes

Our results

How to hire an SEO agency

Watch to discover the things you can do to make sure you are hiring the best SEO agency and Google has some really useful advice, so that you can pick the best partner for your business.

Want to see us in person?

No problem because our agency is based near Bath. We will happily arrange to meet at a venue that suits you, and we can work around your schedule.
Contact our friendly SEO team on 01225 439960 to discuss your search marketing objectives.

FAQs

An SEO Agency is a company that specialises in improving the search engine ranking results for websites, businesses, and individuals. Google, Bing and the other search engines use hundreds of ranking factors in their algorithms when deciding what results to present every time someone types in a search query. And that’s estimated at over 6 billion searches each day. These algorithms are constantly being updated and also undisclosed. The specialism of SEO is therefore highly skilled and is an investment, as part of a digital marketing strategy, for businesses who want to receive more highly targeted traffic to their websites.

An SEO Agency is a company that specialises in improving the search engine ranking results for websites, businesses, and individuals. Google, Bing and the other search engines use hundreds of ranking factors in their algorithms when deciding what results to present every time someone types in a search query. And that’s estimated at over 6 billion searches each day. These algorithms are constantly being updated and also undisclosed. The specialism of SEO is therefore highly skilled and is an investment, as part of a digital marketing strategy, for businesses who want to receive more highly targeted traffic to their websites.

You should see SEO as a long-term strategy. It can take several months to get to any prime ranking positions from an SEO campaign, and rankings can fluctuate on an hourly basis. However, ranking improvements can start within a few weeks. How quickly you get into better ranking positions for relevant search terms will also depend on how competitive your industry is, and more specifically how many of your competitors are investing in SEO, and also your website legacy – what actions have been taken in the past, how old your domain is, and how knowledgeable and trustworthy you are in your field.

The cost of SEO services varies depending on what is included and the expertise of the agency. Most SEO projects in 2021 cost between £500-£2,000 per month based on the scope of the project. A one-time project will range between £3,000-£30,000 and hourly rates for SEO consultants fall between £80 to £200 depending on the expertise of the consultant.

There has been a proliferation of digital marketing agencies springing up over the past decade. Digital marketing has a broad scope, with search marketing and SEO being an integral part of any digital success story. Trouble is there are not many companies that know how to do it well. It is often outsourced by larger web design agencies who don’t have the specialist knowledge in-house, or brushed over as part of a one-size fits all type of Yoast SEO. But these methods will only get you so far. The truth is, winning the top ranking positions for relevant keywords in a competitive market-place is very hard to achieve and sustain without specialist help. If you would like to chat through any of our methodologies or results then please give us a call and we would be happy to share.

Unlike other digital marketing agencies, SEO is and always has been our core specialism. It’s not an after-thought when building a website, or a bolt on marketing service. We’ve been delivering expert SEO services since 2010 and have a wealth of experience in getting our clients websites achieving an optimal performance. Just take a look at our case studies to see the kind of results we have achieved. We are a friendly, experienced, and honest team… you’ll really get to know the person working on your SEO, so they can fully understand your unique business and website goals and be fully on board for the journey you are on.