SearchGPT agency

Experts in SearchGPT and AI powered search

What is SearchGPT and what does it mean for your business?

SearchGPT, is a new ground-breaking AI-powered search engine from OpenAI.

SearchGPT is redefining how search functions by interpreting queries with remarkable depth and insight. Unlike traditional search engines like Google, SearchGPT aims to understand user intent more intuitively, generating responses that feel conversational and actionable. Essentially it is generating and interpreting responses with a much more human approach.

For businesses, this shift means you will need to create content that goes beyond keywords to deliver comprehensive, well-cited answers that resonate with searchers’ needs.

Get in touch to see how we can help you navigate SearchGPT

Why Varn?

Your expert SearchGPT partner

Your specialist partner optimising for AI-powered search

With over 15 years of expertise and experience in SEO and a dedicated Innovation Team exploring and focusing on AI-powered search, our team is actively researching and testing search strategies to help our clients lead in what is fast becoming a new era of search marketing.

Varn can help you to develop tailored solutions and search strategies that adapt to SearchGPT’s unique search engine, to help you to achieve impactful visibility as search behaviour evolves and encompasses SearchGPT. By partnering with Varn, you will gain access to an expert team that combines deep technical knowledge with hands-on SearchGPT experimentation to help you refine content and search strategies, specific to AI-driven search.

Achieve visibility on SearchGPT with an optimised search strategy

Comprehensive content strategy: Our content approach prioritises in-depth, multi-angle answers that SearchGPT favours, enhancing your relevance in the SearchGPT results.

Actionable insights & practical solutions: SearchGPT values content that addresses real-world problems with practical advice. We ensure your content provides clarity and immediate value.

Adaptive and future-proof SEO: As SearchGPT continues to evolve, so does our strategy. Varn’s dedicated Innovation Team and commitment to staying ahead will keep your business ahead of what’s next.

5 top tips for optimising your website for AI-powered search and SearchGPT

Target conversational keywords
Use long-tail, question-based phrases that reflect natural language to align with SearchGPT” advanced AI and NLP capabilities. This boosts relevance and user engagement.
Structure content to answer questions
Format content clearly with headings, bullet points and FAQs to directly address user queries. This approach improves chances of being featured in snippets or as direct answers.
Implement schema markup
Use structured data to provide context for your content, making it easier for AI-powered tools to interpret and display your site accurately in search results.
Keep content fresh and relevant
Regularly update content to reflect current, accurate information. This signals activity and relevance, improving rankings in real-time AI-driven searches.
Focus on user experience (UX)
Ensure your site is fast, mobile-friendly, accessible and easy to navigate. A strong UX remains crucial for both traditional and AI-powered search rankings.

Do you need help with SearchGPT?

01.

Why does SearchGPT prefer in-depth content?

SearchGPT values content that provides a well-rounded view of a topic by addressing it from multiple angles. This means that thorough, structured content—such as detailed blogs or articles answering a variety of related questions—tends to perform better. Simple keyword matching isn’t enough; SearchGPT prioritises content that’s credible, well-cited and authoritative. Referencing credible sources strengthens your content’s trustworthiness and helps it rank more effectively in SearchGPT.

02.

What type of content does SearchGPT prioritise for e-commerce businesses?

SearchGPT has a strong focus on actionable insights, which is particularly valuable for e-commerce and other practical applications. It seeks out content that offers step-by-step guides, clear advice, and real-world examples. Adding visual aids, such as charts, infographics, and graphics, also enhances engagement and improves how content appears in search results, making it more useful to users.

03.

How does SearchGPT handle follow-up questions and how can content leverage this?

SearchGPT is designed to anticipate the likely follow-up questions a user might have. This means that creating content which addresses related topics or potential “next questions” can boost visibility. When your content covers a range of interconnected ideas, it helps SearchGPT provide a richer, more intuitive experience for the searcher, ultimately making your content more relevant and discoverable.

04.

How should I adapt my content for SearchGPT?

To succeed with SearchGPT, businesses will need to go beyond basic informational content. Instead, focus on creating content that’s comprehensive, well-cited, and relevant to the user’s intent. This requires a strategic approach that emphasises depth, clarity, and practical relevance, ensuring content feels intuitive and responsive to the searcher’s needs.

Additionally, optimise your content’s structured data by using schema markup to help SearchGPT better understand your website’s context and improve visibility in AI-driven search results. Including technical signals like headings, meta tags, and clear content hierarchies will also ensure your content is easier for search algorithms to index and deliver as high-quality answers. The expert Varn team can help you with this.