About Our SEO Audits

SEO is about smart thinking, not big budgets, so the focus at Varn is to deliver an audit with clear and prioritised website recommendations based on the size of your business. A comprehensive audit of your website’s current capabilities in search is essential and will allow you to understand the strengths and weaknesses of your site as well as giving you a list of improvements that can be made.

Google says that there are over 200 factors that impact how your website ranks within their search engine. Whilst a lot of these are to do with off-site factors, some very important ones are to do with on-site factors and what your competitors are doing. These factors include how the website is built, what keywords it’s focused on, the content, your information architecture, how images are used and how the internal linking is structured.

Our site audits will assess your website’s ability to rank well for your most important keywords compared to your competitors.

An Audit Tailored to Your Business

Our expert team has produced audits for a whole range of clients from small local businesses to larger, FTSE 100 listed companies. Each audit that we undertake is bespoke and tailored to each client, their target market, and their online marketing strategy.

When doing the audit we will assess your website, looking at content and keyword targeting, navigation and site structure, loading speed, mobile responsiveness, linking profile, usability, and onsite conversion methods. We will then compare this to your competitors, to see where you could improve in order to perform better.

Your site audit will conclude with a list of prioritised recommendations for you to implement either in-house or with our help. By implementing these, you will be ensuring that your website is optimised and has the best change of ranking highly for your chosen keywords.
On completion of the audit, you will gain an in-depth understanding of how your website currently performs and what needs to be done to improve rankings and for your share of traffic and relevant visitors from search engines to increase.

What Is Included?