Website migration agency for SEO & AI search

Expert website migration services designed to safeguard your organic traffic and maintain keyword visibility during complex transitions.

Safeguard results with SEO website migration services

If you are planning a significant site update, a website migration specialist is essential to protect your existing rankings and traffic. Unmanaged website migrations can lose between 50% and 90% of their organic traffic overnight – and while new websites are often an exciting time for all involved, likely with traffic and lead growth objectives, you can’t afford to lose significant traffic by ignoring SEO.

Our website migration services focus on safeguarding your hard-earned rankings and organic search traffic. Whether you are facing a redesign, restructure, or a brand change, we ensure keyword positions are maintained and that your authority in search remains intact after go-live.

Website migrations for every platform and CMS

Migrating between content management systems, such as from WordPress to Shopify, requires deep technical SEO and data analytics expertise. Our SEO website migration team works alongside your developers and content team to ensure best practices are baked into site architecture and on-page content from day one. We strive for SEO to be baked-in, rather than an afterthought.

We want to prove that your migration has been a success, too. By benchmarking your existing data, we can show data before and after the migration, allowing internal stakeholders to understand the success of the project.

We protect high-performing pages and backlinks, turning a technical project into a marketing powerhouse for growth. For example, our support for Paper Bag Company during a WordPress to Shopify transition protected over 500 keywords and increased organic revenue by 72%.

Global website migration services optimised for AI search

In the new search landscape of GEO and AI search, website migration services must account for Large Language Models (LLMs) and traditional search engines alike. Our website migration strategy includes optimising for AI search and innovation to future-proof your visibility. We want your new website to not just protect traffic, but be a great foundation for your website to grow in SEO and AI search for the long-term.

Our specialist team uses keyword research and URL mapping to determine headings, content, and title tags, making your new website more keyword targeted and more efficient overall. This ensures your expertise is interpreted correctly by generative engines, increasing the likelihood of your brand being cited as an authoritative source in AI-generated search results.

Ready to work with a website migration expert to protect your rankings?

Proven website migration strategy for organic growth

A successful migration is an opportunity for growth, not just stability. Our website migration SEO services follow a proven 5-step strategy: from initial content assessment and benchmarking to pre-launch technical audits, launch week stress-testing, at-launch real-time monitoring, and post-launch SEO optimisation.

This rigorous process ensures no valuable traffic is lost and new opportunities are baked into your new site architecture. By involving an SEO agency early into the new website process, we can help to support your information architecture, and ensure naming conventions are aligned with how your audience is actually searching.

It’s not too late to involve an SEO agency in your migration – if you’re unsure if your new website is truly SEO-ready or if your traffic is protected, get in touch with us today.

Recovering from a failed website migration

Has your recent website migration resulted in a significant decline in organic traffic?

We frequently support businesses who have experienced the negative impact of an unmanaged migration. When critical SEO foundations are missed, traffic, rankings, and revenue can drop sharply.

Our recovery projects are designed to stop the decline and stabilise performance. We act quickly to audit the migration, resolve urgent technical errors – such as broken redirects and 404 errors – and restore indexing for your high-value pages. Once stability is achieved, we look towards a long-term SEO strategy to not only recover lost equity, but to build a roadmap for sustainable growth.

Need help with a website migration?

Let's talk

FAQs

01.

What is a website migration service?

It is the process of moving a website to a new domain, CMS, host, or entirely new design. Our website migration service ensures that keyword positions and organic traffic are preserved throughout the transition.

02.

Why do I need a website migration agency?

Failed migrations without SEO involvement can lose 50-90% of organic traffic overnight. Our website migration services not only safeguard your hard-earned rankings and traffic, but set your brand up for long-term success in SEO and GEO.

03.

Can you handle international website migration services?

Yes, we have extensive experience managing international website migration services across multiple locations and languages, ensuring localised content remains visible and correctly indexed by global search engines. Understanding which content should remain localised can be critical too. We’ll audit your existing website data to understand which markets need most attention, and provide recommendations accordingly.

04.

Does a migration help with AI search visibility?

Absolutely. A migration is the perfect time to implement schema markup and structured data that Large Language Models (LLMs) like ChatGPT and Gemini use to better understand your brand. It’s also the perfect time to implement content optimisation work and improve performance at a site-wide level.