Ecommerce SEO specialists

We are a specialist SEO & GEO agency for the ecommerce sector

A specialist SEO and GEO agency for the ecommerce industry

Your ecommerce business deserves SEO strategies that go beyond basic optimisation. At Varn, we help ecommerce websites increase traffic, improve search visibility, and convert visitors into loyal customers. Whether you’re running a Shopify, WooCommerce, Magento, or custom platform, our expert search team designs SEO, GEO and search visibility strategies that fit your store, products, and audience.

Why ecommerce SEO and GEO matters

In the competitive world of online retail, being visible on Google and increasingly new AI powered platforms with GEO (Generative Engine Optimisation), can make or break your online store. SEO and GEO for ecommerce websites ensures your products reach the right customers at the right time. From optimising product pages to improving site architecture, a strong search strategy increases traffic and visibility where your audience is searching, boosts sales, and reduces reliance on paid advertising.

Increase organic traffic for your ecommerce site
Improve rankings for product pages and category pages
Optimise on-page SEO for ecommerce content
Ensure your site is structured for Google, AI platforms and your customers
Build long-term, sustainable growth through search visibility

Some of our happy clients

SEO and AI search GEO experts for ecommerce websites

We combine our deep knowledge of technical SEO, GEO, data analytics, AI search and content strategy, with our extensive experience of ecommerce websites to deliver you the search traffic and rankings that improve your sales. We achieve demanding targets for online stores, often in highly competitive markets, whilst also supporting your internal digital marketing teams with mentoring, training and insights.

Using our AI Visibility Framework we can analyse how your ecommerce website performs in AI-powered search, uncovering opportunities across structured data, semantic optimisation and entity authority, giving you a clear plan to protect and grow your ecommerce audience.

The AI Visibility Framework from Varn

Why Varn?

We are specialists in the online marketing challenges faced by ecommerce companies and online stores.

Plus we really know our SEO and AI search stuff. Varn CEO, Tom Vaughton is regularly asked to speak at industry leading events, like brightonSEO, Europe’s largest and most respected conference for SEO professionals. Tom will be back on stage in October 2025 sharing his new talk ‘The SEO identity crisis: Don’t let AI make you average’.

Tom Vaughton at brightonSEO Oct 25

Do you need an expert ecommerce SEO and GEO agency?

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Our expert SEO services for ecommerce

Technical SEO

Data analytics

Off-page SEO

AI search & innovation

We deliver excellence in Technical SEO to maximise search engine visibility. Our Technical SEO services offer technical expertise that makes your ecommerce website faster, understandable for the search engines and easier to crawl.

Technical SEO

We offer data expertise and specialist statistical data analysis and reporting to help you make data driven decisions that will link directly to KPIs to improve your ecommerce website performance, search engine rankings and conversion rates.

Data analytics

Our Off-page SEO experts deliver content strategy, content creation and proactive outreach digital PR to build brand reputation, ensure maximum online reach, build quality links & optimise your ecommerce website rankings.

Off-page SEO

Our dedicated Innovation Team keeps your online shop and ecommerce website ahead...as search platforms evolve. From optimising for AI-powered search engines with GEO for modals like AI Mode and ChatGPT, to unlocking data insights, we help ecommerce websites to stay visible and competitive.

AI search & innovation