Buckingham Cakes

Shopify website optimisation to increased website traffic ahead of peak trading period

“We really enjoyed working with Varn to improve the website visibility for Buckingham cakes. The whole process from our first conversation through to project wrap up was seamless."

Robert Dark

Founder & Director, Buckingham Cakes

Project objective

Buckingham Cakes appointed Varn to conduct a website optimisation project between July and September to position the website for success ahead of their peak trading period, and to drive an increase in traffic.

What we did

Keyword research & mapping
Technical SEO site checks and prioritisation of fixes
Content review for key pages
Targeted optimisations for key landing/collection and product pages

The results

Delivering measurable growth in impressions & search sessions

200 %

Increase in Q4 organic UK search impressions, YoY

98 %

Increase in Q4 organic UK search sessions, YoY

"Varn identified weaknesses in our site, addressed technical issues and implemented content improvements in a timely manner to ensure we were positioned for success ahead of our peak trading period. The team were also able to implement recommendations directly on site, making their input even more valuable (and a trusted partner for future activities), the YoY improvement in performance has also surpassed our expectations.”

Robert Dark

Founder & Director, Buckingham Cakes