BagKraft

Launching a new sustainable packaging brand with high-impact digital PR & SEO

Launching a brand: Building organic search visibility for BagKraft

BagKraft launched as a brand new manufacturer and supplier of bespoke retail and promotional bags in March 2026. With over 30 years of experience within the promotional bag industry, founder Jon Marling created BagKraft as a cutting-edge brand with a strong commitment to sustainability.

Our approach for BagKraft was to ensure a smooth launch of their new website, delivering strong visibility within a competitive marketplace from the get-go. We completed a detailed technical audit of the staging site, highlighting prioritised fixes and optimisations required ahead of launch. We reviewed existing content on site and used keyword ranking and competitor analysis to identify content gaps and opportunities for BagKraft to rank which formed the basis for our wider content strategy post site launch.

“We started working with Varn in March 26, when our new website launched, and they made an immediate impact by reviewing the site and implementing the necessary on page improvements. They have also delivered some excellent digital PR with a creative World Cup campaign, developing a promotional bag filled with World Cup essentials that was sent to bloggers and influencers.

Their PR work has been equally impressive, helping to raise awareness of the BagKraft brand among potential customers and within the packaging trade. The whole team has been excellent to work with, with each member bringing strong expertise in their own area. We are looking forward to seeing the website continue to gain traction and climb the organic search rankings."

Jon Marling

Owner & Founder, BagKraft

Earning high-authority backlinks with creative digital PR & data-led outreach

Alongside our technical SEO and content work, we also developed and delivered a creative digital PR campaign. Tied to the World Cup, we created a bespoke tote bag with everything a football fan needed to survive the tournament (coffee for the late nights, a wall chart to monitor the scores and a box of tissues for England’s inevitable exit).

Working with influencers and media, we followed up the launch campaign with a data-led press release based on a Freedom of Information (FOI) request.

The campaign analysed Defra data and resulted in 18 pieces of coverage (eight including links) with a potential reach of over 500,000.

What we did

Technical review of staging website
Keyword research
Competitor analysis
Content strategy creation

Creative campaign development
Product sourcing & design of promotional materials
Media and influencer identification
Strategic outreach

Our results

Delivering digital PR cut-through & impact within the first month

23

pieces of coverage

921,000

potential reach

10

links to BagKraft’s website

Within its first four months post-launch, the website generated over 100,000 search impressions on Google while securing page-one rankings for 16 high-value, non-branded target keywords; maintaining consistent top-tier visibility throughout.

Digital PR is now key for search rankings & AI discovery

Search engines and AI discovery platforms now rely heavily on ‘off-page’ authority to decide which brands to cite and rank. Strategic digital PR bridges the gap between brand storytelling and performance SEO, securing high-tier media coverage and editorial backlinks that build unshakeable domain trust. Explore our digital PR services to see how we help brands scale their online footprint.

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