02nd Feb 2021 The Three ‘Paid Search’ Questions to ask this month In this new series from Varn, we will be asking three vital questions each month all about ‘Paid Search’. We are sure these monthly... Article by: Dave, Paid Search Marketing Manager More articles by Dave
15th Jan 2021 The benefits of upgrading to Google Analytics 4 (GA4) If you follow SEO news feeds or regularly use Google Analytics to monitor your website performance, it is likely that you've heard of the new GA... Article by: Aimee, Technical SEO Manager More articles by Aimee
14th Jan 2021 8 Ways to make your website more accessible and why it is important In 2020, more people than ever have been using the internet with some sources reporting an increase in web traffic of 50%-70% during the first... Article by: Katie, Technical SEO Expert More articles by Katie
07th Jan 2021 Can you Perform Better in 2021 with our search marketing workshops? As we kick off 2021, times are still very uncertain for us all, and we are seeing SEO becoming more important to our clients than ever before. ... Article by: Vicky, Marketing Strategist More articles by Vicky
22nd Dec 2020 5 ways you can improve your SEO outreach efforts So you’ve read our previous article on backlinks and why they are important for your website’s SEO, but you are not sure how you go about... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
15th Dec 2020 How to get to the top of Google Surfaces 2020 has been a year packed with change, and in May Google announced that free listings were now going to be placed on Google Shopping results... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
23rd Nov 2020 How to create great content that improves your website’s SEO A holistic approach is essential to a good SEO strategy. If your website is not sound from a technical standpoint, it will probably not perform well... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
23rd Oct 2020 Everything you need to know about Podcast SEO Content is one of the key areas that Google looks at when trying to determine where you should rank on the SERPs, they want you to provide valuable... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
13th Nov 2020 How to track Pageviews on Single Page Applications using Google Tag Manager Every business or website owner understands the importance of accurate data when making business decisions. Tracking the views of each page on your... Article by: Katie, Technical SEO Expert More articles by Katie
