02nd Oct 2020 What to do if someone copies your website content or design? Creating a quality website complete with valuable content is difficult, requiring a lot of hard work, time and effort to design and build. So once... Article by: Katie, Technical SEO Expert More articles by Katie
27th Aug 2020 How website speed impacts the performance of your business Website speed has long contributed to the overall performance of your site from a user experience perspective and an SEO perspective. In fact, it’s... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
14th Sep 2020 What are backlinks and why are they important for your website performance? Link building refers to the process of encouraging other people to add a link to your website, within their own online content. Also known as... Article by: Aimee, Technical SEO Manager More articles by Aimee
13th Aug 2020 57.4% of people don’t know which links on Google are paid ads In our latest survey, just over 57% of users claimed that they didn’t know which links within the Google search results pages were paid ads. Whilst... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
24th Jul 2020 Is your Pharma site targeting the right keywords? In a previous blog we explored the importance of SEO for Pharma companies, with a list of SEO factors to consider when optimising your site. One of... Article by: Katie, Technical SEO Expert More articles by Katie
06th Jul 2020 10 essential long-term SEO wins to help give your website a shot in the arm Compared to other digital marketing methods, such as pay-per-click marketing, SEO is a longer-term strategy. Search engine optimisation is a blend of... Article by: Tilly, Digital Marketing Executive More articles by Tilly
24th Jun 2020 What is internal linking and why is it important? The term ‘Internal Linking’ refers to the way in which pages within a website connect to each other, via hyperlinks. Rather than External links,... Article by: Aimee, Technical SEO Manager More articles by Aimee
19th Jun 2020 SEO for Pharma: Why it is important and how to do it Nowadays, it is more important than ever for companies to have an online presence to build brand awareness, trust, improve reputation, provide... Article by: Katie, Technical SEO Expert More articles by Katie
10th Jun 2020 Why you should always optimise your content for SEO, even if your goal isn’t organic traffic SEO (Search Engine Optimisation) is a key component of any successful content strategy these days, and SEO methods are used all the time even if we... Article by: Tilly, Digital Marketing Executive More articles by Tilly
