08th Apr 2021 The Three ‘Paid Search’ Questions to ask in April In this new series from Varn, we will be asking three vital questions each month all about ‘Paid Search’. These monthly questions are... Article by: Dave, Paid Search Marketing Manager More articles by Dave
25th Mar 2021 Upskill your digital marketing team with our search marketing workshops We are offering a series of remote workshops, dedicated to the fundamentals of search marketing, to support and upskill your digital marketing team.... Article by: Vicky, Marketing Strategist More articles by Vicky
18th Mar 2021 How to optimise your LinkedIn company and profile page LinkedIn has grown a lot as a platform in recent years and both businesses and working professionals have started to take... Article by: David, Digital Marketing and Video Executive More articles by David
11th Mar 2021 Could your business benefit from SEO Mentoring? We are only human!We can’t know everything about everything, no matter how much we want to, or how much we study, learn, experience or work. At... Article by: Vicky, Marketing Strategist More articles by Vicky
09th Mar 2021 GA4 Terminology – A Google Analytics 4 Glossary With the recent introduction of Google Analytics 4 comes a variety of new jargon that you may not recognise. In this blog, we’re going to take a... Article by: Aimee, Technical SEO Manager More articles by Aimee
02nd Mar 2021 The Three ‘Paid Search’ Questions to ask in March In this series from Varn, we will be asking three vital questions each month all about ‘Paid Search’. These monthly questions focus on helping... Article by: Dave, Paid Search Marketing Manager More articles by Dave
18th Feb 2021 How to Set up Google Analytics 4 (GA4) In our latest blog in our new GA4 series we looked at the advantages of using GA4 and why it is beneficial to set it up now. So, it only made... Article by: Katie, Technical SEO Expert More articles by Katie
11th Feb 2021 Google Ads are going through a phrase… Broad Match Modifier (BMM) may be Google Ads’ best feature - and it is being retired. Only coming into play in early 2019, the “+”... Article by: Tom, Managing Director of Varn Digital Marketing More articles by Tom
09th Feb 2021 “To Click Or Not To Click”? That is the question VARN Research Findings:Most searchers (59.1%) still do not recognise it’s a Google Ad they are looking at. Our recent survey is the latest... Article by: Vicky, Marketing Strategist More articles by Vicky
