Data & Analytics, Google Analytics 07.04.25
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Author info - Katie New
Qualifications
Google Search and Google Analytics Qualified
Bio
Katie has been working at Varn for over 7 years, joining following the completion of her Masters in Mathematics. Katie's love of numbers has led her to specialise in Data, Analytics and Reporting. She uses her expert knowledge in coding, numeric analysis and SEO to make data-driven recommendations to improve site performance.
Katie enjoys investigating anomolies in data, detecting data collection issues and setting up accurate tracking that can be trusted as a base for important business decisions. As well as working on tracking, analytics and reporting using a range of tools, Katie enjoys working with clients to educate about the importance of good reporting and offers regular training sessions.
Outside of work, Katie spends her time practicing yoga, trying new activities and hobbies, and heading on as many micro-adventures as she can!
Latest articles by Katie
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