Technical SEO Training for Teams

Upskill your team with specialist technical SEO training designed to help you learn tech SEO and improve your website's performance.

Master the foundations to learn technical SEO

Our technical SEO training is built on years of experience managing the organic performance of websites on all types of CMS.

We help your team understand how search engine (and AI search) robots crawl and interpret your site, ensuring your content is fully accessible and indexable. We help you learn technical SEO that ensures every page is optimised for maximum visibility.

From robots.txt files to XML sitemaps, we provide the technical SEO training required to ensure you have the technical fundamentals to improve your search visibility and take ownership of your technical SEO going forwards.

Hands-on workshops with industry-leading tools

Through our bespoke technical SEO training, we teach your team how to use tools like Screaming Frog, Google Search Console, and Google Analytics. This ensures you can proactively monitor for crawl issues, broken links, and general site health – allowing your team to become the experts.

You don’t need a background in technical SEO to take our training courses – we provide the insights needed to help your marketing team understand technical SEO, amplifying the performance of their existing content. From considering page speed, through to schema markup and AI visibility, we’ll allow your marketing team to thrive with their new technical SEO knowledge.

Practical training for technical SEO

Our workshops are designed for immediate impact – we want our training to truly upskill your team – as such, we’ll use real life examples from your brand and your industry to help bring technical SEO to life.

As part of our technical SEO training, we cover all angles – from basic metadata, through to advanced schema markup, Core Web Vitals, and optimisation for GEO to ensure you’re performing in the new world of AI search, too.

We focus on the nuances of optimising for both bots and humans. By choosing Varn for your technical SEO training, you gain access to specialists who not only understand the complexities of tech SEO, but are experts with content SEO too – aligning the needs of both robot and users.

We want our training sessions to help develop your team. As such, we’ll run a pre-training meeting to gather information about how your team currently operates, to understand how best to position our training session. We’ll also run a post-training meeting to gather feedback and support with any implementation questions you may have.

Ready to upskill your team with professional technical SEO training tailored to your business?

In-person or remote technical SEO training

Whether your team is office based or remote, our technical SEO training sessions can cater for either an in-person or online training requirement.

Our tech SEO training team can visit your offices, run a remote session, or you’re welcome to join us in our London or Bradford on Avon offices.

Whether you require a one-off session or a long-term partnership, we work closely with your internal teams to integrate technical SEO and GEO best practices into your daily workflows.

FAQs

01.

What's included in your technical SEO training?

Our technical SEO training covers everything your marketing team would need to know – from the basics of crawling and indexing, to more technical subjects like schema markup, robots.txt, XML sitemaps, and hands-on tool usage like Screaming Frog and Google Search Console.

02.

Is the training suitable for non-technical teams?

Absolutely. Our training workshops are matched to your team’s skill level, making it easy for anyone to learn technical SEO through practical examples.