Data, Analytics and Tracking Senior Executive / Manager

We are looking for someone who can support our expert Technical SEO team with a focus on digital analytics, data and tracking, especially with utilising Google Tag Manager.

About Varn 

Our purpose is to nurture and develop a motivated and expert team. To care about our clients, our reputation and our clients’ results by being focussed and passionate about the things we spend our time on.

We accelerate profitable growth for happy clients by delivering full service SEO, scaling Technical SEO, Creative Content and Outreach, Paid Media Planning and Buying and Data Analytics and Reporting.

The Role

We are looking for someone who can support our busy Technical SEO team through a focus on digital analytics, data, and tracking, especially utilising Google Tag Manager. You will work with a range of clients, helping them to ensure that sensible and accurate website tracking is in place to support our search marketing strategies. Depending on experience level, this will be either a Senior Executive or a Manager role

With 1-5 year’s hands-on experience implementing GTM and working with digital marketing data, you will work with our clients, potential clients and our internal teams to help Varn deliver best-in-class Search marketing. A specific background in SEO or paid search would be beneficial, but is not essential.

The Data, Analytics and Tracking role will work closely with our Technical SEO and PPC teams to troubleshoot, design and implement website tracking for our clients. This will largely involve using GTM to create custom tracking for GA4. You will also help to create user-friendly reporting dashboards to fit client requirements, and support the team with the analysis of the data received from our implemented tracking, extracting actionable insights from the available data. You will work directly with our clients to understand their needs and explain our recommendations and insights.

This position will work closely with team members of all levels in the Technical SEO team, as well as the paid media team and the wider Varn team. If you are interested in expanding your knowledge in technical SEO or PPC, there will also be the opportunity to develop and support these areas of the agency more closely. 

Key Responsibilities

• Troubleshooting website tracking to identify and fix problems
• Scoping and implementing new tracking and custom events for client websites
• Scoping and creating custom reporting dashboards using Looker Studio
• Interrogating client data using GA4, Google Search Console, Google Ads and other data sources to build a data-led picture of website performance and identify opportunities for improvement
• Supporting the Technical SEO team by creating data-focus audit elements and project reports
• Developing and maintaining strong relationships with clients, including presenting findings and suggested strategies clients in online or in-person meetings
• Contributing to wider search marketing tactics and strategies implemented by the rest of the team, as required
• Keeping up to date with industry developments to ensure continuous development of our tracking and data knowledge. Contributing proactively with thought leadership, creating and writing content to help share Varn’s expertise within search marketing
• Contributing to an environment that fosters open communication and trust with all team members, clients and other stakeholders
• At the Manager level, there may be a requirement to be the line-manager to members of the junior team, helping them to develop and meet their agreed performance goals

Who are you? 

• You have at last 1 year of hands-on experience successfully implementing tracking using GTM
• You have the ability to think creatively around problems and interpret clients’ requests
• You have experience using Google Tag Manager, Google Looker Studio, and GA4. You ideally also have experience using some other digital marketing data tools such as Adobe Analytics, Google Search Console, HubSpot or SEMrush, but this is not essential
• You have experience in developing and building professional relationships. You can confidently express yourself while discussing technical issues with clients and other team members
• You are able to work well under pressure and carefully manage your own time
• You like data, pay close attention to detail, and feel at home analysing data or looking through website source code
• You have strong numeracy and data analysis skills, supported with strong written and verbal abilities
• You are a friendly, honest and hard-working individual who enjoys working alongside and contributing to a wider team

Who are we?

At Varn, our values are really important to us. So if you feel an affinity to our values, you could be a great addition to our team…

• EXPERIENCED EXPERTS >> We know that we know our stuff, be it search marketing, optimising websites, conducting technical audits and all of the SEO activity in between. This means our expert team is truly at the core of our business: Are you someone who will take enormous pride in being part of our expert team?

• RESULTS DRIVEN >> We want to deliver results for our clients, so the work we do must deliver value and have a positive impact on the businesses we work with, otherwise, it’s all just SEO talk. We like talking, but we like ROI more: Are you someone who will help us get the results our clients demand?

• HELPFUL PARTNER >> It is really vital that we work alongside our clients as a helpful partner, not just a supplier: Are you someone that looks beyond a ‘to do’ list, and is proactively thinking how best to deliver the best outcome for clients?

• TRUSTWORTHY & ETHICAL >> We take enormous pride in the fact you can unquestionably trust Varn to help, to do the right thing and we will always be open and honourable with clients: Are you someone who believes integrity and honesty is vital?

• HAPPY PEOPLE >> We are a friendly bunch and we want you to love working for us: Are you someone who thinks life is simply too short not to make it fun? If so, then you will fit right in.

• CARING TEAM >> Our team cares deeply about our community, our environment and each other’s wellbeing. Are you someone who wants to do good, as well as do good business?

Your Benefits  

Salary: £26,000 – £34,000 FTE 

Depending on experience, based on a 37.5-hour week.

We are very happy to discuss part time hours/days with candidates who may be interested in applying, who are not seeking a Full Time role.

On top of your salary, you can also expect: 

• 10% annual bonus (based on your yearly earnings) if we hit agency targets
• Opportunity to be part of a growing agency
• Work- Life balance with a family first ethos 
• Access to our woodland office, beach office  and our mobile Camper Varn office, so you can work outside and be inspired in new places.
• Quarterly socials 
• Up to 28 days off per year (including 20 standard days, 3 day Christmas close down, 1 day holiday for your birthday and up to 4 days long service bonus) + normal bank holidays 
• Pension scheme
• Training & development opportunities
• Fun working environment
• Flexible Working

Locations 

• Bradford on Avon 
• Woodland office (BoA) 
• Beach Office (one week per year) 
• Remote (one day flexible working) 

D&I

Varn takes pride in creating an environment where everyone can be themselves. This starts with recruitment. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and nothing else. We do not discriminate based on any personal characteristic, we are a human  first agency and we care about and celebrate individuals. If something is important to you or you have a particular need during the application process or during your time at Varn, please do let us know. 

How to get in touch