So ideally you want people to visit your website, and then stay for longer periods of time, browsing different parts of the site and then converting to clients or making an enquiry. When this happens, your bounce rate is reduced.
There have been quite a few consumer polls recently in the US finding that Amazon has increased its lead as the search engines of choice – for product search. Just to make this point clear – when looking to buy a product online 44% of searchers in the US go straight to Amazon to start […]
10% of the people visiting your site will have some form of eyesight difficulty, colour blindness or similar issue.The following is a checklist which will help you design websites that are suitable for the widest range of users possible:
If you optimise your videos properly, they will show up in Google results as well as in YouTube itself. Try our tips to help boost your video rankings.
Principle 1: Avoid Accidental MarketingIt’s easy to get caught up in accidental marketing. Many people get easily excited about different marketing techniques and new technology, and can run off track. You need to spend your valuable time on the marketing which will really make a difference to your business.
There are a lot of blogs out there which focus on all the latest CRM technology, flooding your customers and potential clients with information on your business. However, you need to make sure that you’ve taken a second to consider what it is that your customers actually want. Have you taken the time to develop […]