Specialist SEO agency for Bradford on Avon

Helping Bradford on Avon businesses get visible online

Why partner with Varn for SEO in Bradford on Avon?

For more than 15 years, Varn has been helping local businesses in Bradford on Avon grow their organic website traffic and strengthen their digital presence.

Success in search today means not only ranking well on Google but also appearing on fast-growing AI-powered platforms such as Google’s AI Mode, SearchGPT, and Perplexity. Varn’s expertise in Generative Engine Optimisation (GEO), ensures your website is discoverable wherever your customers are searching. Without it, your business risks losing valuable visits and potential customers.

As a leading SEO agency serving Bradford on Avon, we have a track record of helping companies outperform competitors and stay ahead of algorithm updates and AI innovations. Our AI Visibility Frameworks give your business the tools to maximise visibility, attract more traffic, and drive sustainable growth.

Leading technical SEO and AI search agency in Bradford on Avon

At Varn, our team brings together specialist SEO expertise, digital marketing knowledge, and a passion for AI and data analytics. This combination allows us to deliver industry-leading SEO services for businesses in Bradford on Avon.

We focus on achieving measurable growth in high-quality organic traffic that converts. With advanced knowledge in technical SEO, off-page optimisation, data analytics, and AI search innovation, we help businesses improve rankings, increase traffic, and drive revenue. Through our AI Visibility Framework, we benchmark your current search performance, analyse competitor activity, and provide a clear strategy to enhance your AI-driven visibility quickly.

Learn about our AI Visibility Framework

An expert SEO and data analytics agency for BoA

Building foundations for success: We fine-tune websites for maximum search performance, ensuring every technical element supports visibility, indexability, and sustainable organic growth.

Search everywhere: From Google and YouTube to voice search, AI Mode, and ChatGPT, we make sure your brand is found wherever your audience is looking.

Smart data-driven decisions: We transform complex datasets into clear, practical dashboards, giving you the insights needed to make confident, informed decisions.

Future-proof strategy: We monitor industry shifts and adapt your SEO strategy so your business stays visible, competitive, and prepared for what’s next.

“We’re unashamedly nerdy about search marketing and data, revelling in the intricacies of algorithms and analytics.”

Tom Vaughton

CEO of Varn

Tom New Website Profile

AI and search innovation: The future of SEO

Search is evolving quickly with AI and large language models transforming how people find information. At Varn, we help businesses adapt to these changes by integrating AI-focused search innovations into their strategies.

From conversational search to machine learning integration, we ensure your Bradford on Avon business remains highly visible. Our AI Visibility Frameworks help you understand and adapt to AI advancements such as Google’s AI Mode, optimising your digital presence for the future of search.

Find out more about our AI visibility framework

How to get your Bradford on Avon business visible in AI search

Many local businesses in Bradford-on-Avon are now asking the same questions: “Will ChatGPT mention my product?” “Are we invisible to AI search platforms?” “How can we appear in AI-driven results or Google’s AI Mode?” The internet’s main search engine is no longer just Google. Tools like ChatGPT, Perplexity, and AI-powered Google search are reshaping how people discover information. In this short video, Tom Vaughton shares practical tips from our AI Visibility Framework to help businesses audit and improve their AI search presence.

Respected SEO and digital marketing agency

Varn’s CEO, Tom Vaughton, is a respected leader in the SEO industry and a regular speaker at BrightonSEO, the world’s largest search marketing conference.

With more than 25 years of experience in SEO and digital marketing, Tom brings deep expertise on Google, website visibility, AI-driven search, and the changing landscape of SEO. Earlier this year, he delivered his mainstage talk, The only 4 SEO strategies you’ll EVER need’, and he returns in October to present The SEO identity crisis: Don’t let AI make you average’.

Read our highlights from BrightonSEO April 2025

Award-winning SEO agency for Bradford on Avon

In 2025, we were delighted to win the ‘Best Business Services’ award at the Bath Life Awards.

The award highlights the dedication, expertise, and innovation of our team, who are at the heart of Varn’s success. As an SEO agency rooted just outside Bath and serving the Bradford on Avon community, being recognised locally is something we are especially proud of.

Read the judges' comments on Varn
Some of our happy clients
bullion-vault-logo
woolacombe-bag-holidays-logo
funkin-cocktails-logo
arkivum-logo
descartes-logo
bath-christmas-markets-logo
paxton-and-whitfield-logo
yeti-logo
Paperbagco-logo
moma-logo
Rooster Sailing Logo
Roche Logo

Looking to make your Bradford on Avon business more visible with SEO and AI search optimisation?

Case studies

Driving stronger rankings and measurable ROI

Our results

44 %

Increase in rankings on page 1 of Google

woolacombe-logo

74 %

Increase unbranded organic search clicks

moma-logo

268 %

Increase in monthly revenue

paperbag-logo

220 %

Increase in organic search visits

roche-logo

Discover more of our SEO successes

Learn more

How do I know if Varn is the best Bradford on Avon SEO and AI search agency for me?

SEO can feel complicated, and with every agency promising higher rankings and more traffic, choosing the right partner is crucial. At Varn, we focus on transparency and clear communication, providing full-service SEO that delivers measurable results.

Google offers practical guidance on selecting a trusted SEO agency. To help Bradford on Avon businesses make an informed choice, we’ve summarised this advice in our article: ‘How to find a great SEO Agency – Google’s Advice’. It’s a useful resource for any business looking for a reliable partner to grow visibility and drive results in search.

Our expert SEO services

Varn expert SEO services diagram

Varn leverages expertise across four core SEO disciplines to boost the online visibility of your Bradford on Avon website.

services-icon
Technical SEO
services-icon
Data analytics
services-icon
Off-page SEO
services-icon
AI search & innovation
service
At Varn we deliver excellence in technical SEO to maximise search engine visibility. Varn Technical SEO services offer technical expertise that makes websites faster, understandable for the search engines & easier to crawl.
Technical SEO services
service
Varn offer specialist statistical data analysis and reporting to help you make data driven decisions that will link directly to KPIs to improve your website performance, search engine rankings and conversion rates.
Data analytics services
service
Our off-page SEO experts deliver content strategy, content creation & proactive outreach digital PR to build brand reputation, ensure maximum online reach, build quality links & optimise your website rankings.
Off-Page SEO services
service
We have a dedicated Innovation Team keeping businesses ahead as search platforms evolve. From optimising for AI-powered search engines to unlocking data insights, we help brands stay visible and competitive.
AI search & innovation services

Looking for an SEO partner in Bradford on Avon?

Want to see us in person?

Our agency is based in Bradford on Avon, Wiltshire. We will happily arrange to meet at a venue that suits you, and we can work around your schedule. 

Contact our friendly SEO team on 01225 439960 to discuss your search marketing objectives.

An SEO Agency is a company that specialises in improving the search engine ranking results for websites, businesses, and individuals. Google, Bing and the other search engines use hundreds of ranking factors in their algorithms when deciding what results to present every time someone types in a search query. And that’s estimated at over 6 billion searches each day. These algorithms are constantly being updated and also undisclosed. The specialism of SEO is therefore highly skilled and is an investment, as part of a digital marketing strategy, for businesses who want to receive more highly targeted traffic to their websites.

An SEO Agency is a company that specialises in improving the search engine ranking results for websites, businesses, and individuals. Google, Bing and the other search engines use hundreds of ranking factors in their algorithms when deciding what results to present every time someone types in a search query. And that’s estimated at over 6 billion searches each day. These algorithms are constantly being updated and also undisclosed. The specialism of SEO is therefore highly skilled and is an investment, as part of a digital marketing strategy, for businesses who want to receive more highly targeted traffic to their websites.

You should see SEO as a long-term strategy. It can take several months to get to any prime ranking positions from an SEO campaign, and rankings can fluctuate on an hourly basis. However, ranking improvements can start within a few weeks. How quickly you get into better ranking positions for relevant search terms will also depend on how competitive your industry is, and more specifically how many of your competitors are investing in SEO, and also your website legacy – what actions have been taken in the past, how old your domain is, and how knowledgeable and trustworthy you are in your field.

The cost of SEO services varies depending on what is included and the expertise of the agency. Most SEO projects in 2021 cost between £500-£2,000 per month based on the scope of the project. A one-time project will range between £3,000-£30,000 and hourly rates for SEO consultants fall between £80 to £200 depending on the expertise of the consultant.

There has been a proliferation of digital marketing agencies springing up over the past decade. Digital marketing has a broad scope, with search marketing and SEO being an integral part of any digital success story. Trouble is there are not many companies that know how to do it well. It is often outsourced by larger web design agencies who don’t have the specialist knowledge in-house, or brushed over as part of a one-size fits all type of Yoast SEO. But these methods will only get you so far. The truth is, winning the top ranking positions for relevant keywords in a competitive market-place is very hard to achieve and sustain without specialist help. We’ve written a detailed guide on how to find a great SEO agency – using advice from a leading Google representative READ HERE But if you would like to chat through any of our methodologies or results then please give us a call and we would be happy to share.

Unlike other digital marketing agencies, SEO is and always has been our core specialism. It’s not an after-thought when building a website, or a bolt on marketing service. We’ve been delivering expert SEO services since 2010 and have a wealth of experience in getting our clients websites achieving an optimal performance. Just take a look at our case studies to see the kind of results we have achieved. We are a friendly, experienced, and honest team… you’ll really get to know the person working on your SEO, so they can fully understand your unique business and website goals and be fully on board for the journey you are on.

website meeting for technical SEO
BBEA awards SEO agency
group-website-meeting
29778271-8cac-4247-b8ff-dfd5544da1e6
strategy-meeting-laptop2
varn-woodland-office-external
cta-background cta-background

Need expert SEO advice for your Bradford on Avon business?

Let's talk