Expert SEO Agency Swindon

Helping Swindon businesses drive visibility & website traffic

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Why choose Varn for SEO and AI search visibility in Swindon?

Varn is a highly experienced SEO and digital marketing agency, helping businesses in and around Swindon grow their organic website traffic for over 15 years.

Winning in search today means more than just climbing Google’s rankings. It requires visibility on next-generation AI-driven platforms like Google’s AI Mode, SearchGPT, and Perplexity. At Varn, we help Swindon businesses stay ahead of these changes through advanced Generative Engine Optimisation (GEO). Without this, your website may miss out on top rankings, citations, and valuable customer traffic.

As a leading SEO agency serving Swindon, we have a proven track record of keeping local businesses visible at the top of search results while staying ahead of algorithm updates and AI-driven innovations. Using our AI Visibility Frameworks, we give your Swindon business a competitive advantage, ensuring maximum online visibility and measurable growth.

Expert technical SEO, AI search and data analytics agency for Swindon

At Varn, our dedicated team combines deep expertise in SEO and digital marketing with a passion for AI and data analytics. With years of experience and a commitment to delivering outstanding results, we provide SEO services to Swindon businesses that drive growth, visibility, and measurable impact.

Leveraging technical SEO, off-page SEO, data analytics, and AI-driven search innovation, we deliver a comprehensive SEO service to accelerate website rankings, traffic, and revenue. Using our Varn AI Visibility Frameworks, we identify where your Swindon business stands in AI-powered search, benchmark performance against competitors, and deliver clear, practical insights to quickly boost visibility and results.

Discover our AI Visibility Framework

How we help your Swindon business succeed in search

Building foundations for success: We optimise your website for maximum visibility, indexability, and sustainable organic growth.

Search everywhere: From Google, YouTube, and voice search to AI Mode and ChatGPT, we ensure your business gets discovered wherever your customers are searching.

Smart data-driven decisions: We turn complex data into meaningful dashboards and insights, helping you make smarter, informed business decisions.

Future-proof strategy: We adapt to search trends, monitor disruption, and help you stay ahead in a rapidly changing digital landscape.

Some of our happy clients
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AI and search innovation: The future of SEO

Search is evolving fast. With AI and LLM-powered tools transforming how people find information online and businesses must adapt. At Varn, we specialise in integrating AI-driven search innovations into SEO strategies for businesses.

From AI-enhanced SEO and conversational search optimisation to machine learning integration, our team ensures you remain ahead of competitors. Our AI Visibility Frameworks are designed to give your Swindon business the insights and action plan needed to dominate in this new search era.

Varn's AI Visibility Framework

How to get your Swindon business visible in AI search

We’re hearing similar concerns from businesses in Swindon: "Will ChatGPT mention my product?" "Are we visible on AI search platforms?" "How can we appear in AI-driven results like Google’s AI Mode?" The homepage of the internet is no longer just Google. AI tools like Google’s AI Mode, ChatGPT, and Perplexity are reshaping search. In this short video, Tom Vaughton shares practical advice from our AI Visibility Framework to help brands audit and improve their presence in AI search.

Respected SEO, AI search and digital marketing agency

We know SEO inside out. Varn’s CEO, Tom Vaughton, is a regular speaker at BrightonSEO, the world’s leading search marketing conference, where he shares insights on SEO, Google visibility, and AI-driven search. 

With over 25 years of experience, Tom brings his invaluable expertise to BrightonSEO, where he shares his thoughts and ideas on AI-powered search and how SEO evolves and impacts brands and businesses. He shared his insights on: ‘The only 4 SEO strategies you’ll EVER need’ in April and will return in October for his talk: ‘The SEO identity crisis: Don’t let AI make you average’.

Award-winning SEO agency supporting Swindon businesses

We were proud to win the ‘Best Business Services’ category at the Bath Life Awards 2025, an achievement that reflects our growth, innovation, and the expert team behind everything we do. Based just outside Bath, we are proud to work with ambitious businesses across Swindon and Wiltshire, helping them achieve measurable success online.

“We love all things SEO, it’s what makes us happy and our business thrive.”

Tom Vaughton

CEO of Varn

Tom New Website Profile

Are you looking to get your Swindon business visible online?

Our results

Helping your business rank higher with proven ROI

Learn more

220 %

Increase in organic search visits

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268 %

Increase in monthly revenue

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74 %

Increase unbranded organic search clicks

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44 %

Increase in rankings on page 1 of Google

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Find out more about our SEO successes

Our results

How do I know if Varn is the right SEO and AI search agency for my Swindon business?

SEO is both an art and a science, and finding a trusted partner can be challenging. While many agencies promise higher rankings and more traffic, what matters is choosing a transparent, results-driven agency that provides comprehensive SEO services and that delivers on those promises.

Google has shared useful advice on selecting the right SEO partner — we’ve summarised their guidance in this article: ‘How to Find a Great SEO Agency – Google’s Advice’.

Our expert SEO services

Varn expert SEO services diagram

Our SEO expertise spans 4 key areas, designed to maximise your Swindon-based website’s presence online.

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Technical SEO
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Data analytics
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Off-page SEO
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AI search & innovation
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At Varn we deliver excellence in technical SEO to maximise search engine visibility. Varn Technical SEO services offer technical expertise that makes websites faster, understandable for the search engines & easier to crawl.
Technical SEO services
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Varn offer expertise, specialist statistical data analysis and reporting to help you make data driven decisions that will link directly to KPIs to improve your website performance, search engine rankings and conversion rates.
Data analytics services
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Our off-page SEO experts deliver content strategy, content creation & proactive outreach digital PR to build brand reputation, ensure maximum online reach, build quality links & optimise your website rankings.
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Our Innovation Team keeps Swindon businesses ahead as search platforms evolve. From optimising for AI-powered search engines to unlocking data insights, we help brands stay visible and competitive.
AI search & innovation services

Does your Swindon business need SEO expertise?

Want to see us in person?

No problem because our agency is based near Swindon. We will happily arrange to meet at a venue that suits you and we can work around your schedule.
Contact our friendly SEO team on 01225 439960 to discuss your search marketing objectives.

An SEO Agency is a company that specialises in improving the search engine ranking results for websites, businesses, and individuals. Google, Bing and the other search engines use hundreds of ranking factors in their algorithms when deciding what results to present every time someone types in a search query. And that’s estimated at over 6 billion searches each day. These algorithms are constantly being updated and also undisclosed. The specialism of SEO is therefore highly skilled and is an investment, as part of a digital marketing strategy, for businesses who want to receive more highly targeted traffic to their websites.

An SEO Agency is a company that specialises in improving the search engine ranking results for websites, businesses, and individuals. Google, Bing and the other search engines use hundreds of ranking factors in their algorithms when deciding what results to present every time someone types in a search query. And that’s estimated at over 6 billion searches each day. These algorithms are constantly being updated and also undisclosed. The specialism of SEO is therefore highly skilled and is an investment, as part of a digital marketing strategy, for businesses who want to receive more highly targeted traffic to their websites.

You should see SEO as a long-term strategy. It can take several months to get to any prime ranking positions from an SEO campaign, and rankings can fluctuate on an hourly basis. However, ranking improvements can start within a few weeks. How quickly you get into better ranking positions for relevant search terms will also depend on how competitive your industry is, and more specifically how many of your competitors are investing in SEO, and also your website legacy – what actions have been taken in the past, how old your domain is, and how knowledgeable and trustworthy you are in your field.

The cost of SEO services varies depending on what is included and the expertise of the agency. Most SEO projects in 2021 cost between £500-£2,000 per month based on the scope of the project. A one-time project will range between £3,000-£30,000 and hourly rates for SEO consultants fall between £80 to £200 depending on the expertise of the consultant.

There has been a proliferation of digital marketing agencies springing up over the past decade. Digital marketing has a broad scope, with search marketing and SEO being an integral part of any digital success story. Trouble is there are not many companies that know how to do it well. It is often outsourced by larger web design agencies who don’t have the specialist knowledge in-house, or brushed over as part of a one-size fits all type of Yoast SEO. But these methods will only get you so far. The truth is, winning the top ranking positions for relevant keywords in a competitive market-place is very hard to achieve and sustain without specialist help. If you would like to chat through any of our methodologies or results then please give us a call and we would be happy to share.

Unlike other digital marketing agencies, SEO is and always has been our core specialism. It’s not an after-thought when building a website, or a bolt on marketing service. We’ve been delivering expert SEO services since 2010 and have a wealth of experience in getting our clients websites achieving an optimal performance. Just take a look at our case studies to see the kind of results we have achieved. We are a friendly, experienced, and honest team… you’ll really get to know the person working on your SEO, so they can fully understand your unique business and website goals and be fully on board for the journey you are on.

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Do you need SEO expertise to get visible online?