The new search battleground: Is your brand winning or invisible?

As AI becomes a major influence on how people discover brands online, understanding how you show up in tools like ChatGPT, Google Gemini and Meta AI is no longer optional, it’s essential.

That’s the focus of our new 2-minute video: some good news, a tool worth testing, and three simple but strategic actions you can take to stay competitive in the AI-driven search marketing landscape.

You don’t need to throw out your current SEO strategy, but you do need to adapt it. Brands that ignore how they appear in generative AI results risk losing both visibility and market share.

If the answer is no, you’re missing out on valuable insights, and possibly future customers.

What’s in the video?
We cover:

• How to start tracking your brand’s visibility in AI-generated answers

• Why every content asset you publish is now training someone else’s model

• The continued importance of SEO best practices like schema markup, consistency and authority

Plus, we introduce a tool called Profound that’s designed to help you analyse how your brand appears in AI responses compared to competitors.

Much of what works for traditional search also applies to AI. The principles of clear messaging, structured content and building authority remain as important as ever, AI just adds a layer of context and interpretation. The shift is from ranking to relevance and trust.

Now’s the time to evolve your approach. Because if AI doesn’t understand the value of your brand, your next customer won’t either.