Category: AI & innovation

Question 1

Does video boost visibility in AI search?

Accepted Answer

Search is shifting from type and scroll, to conversational answers, and video is an important part of this if you want to keep up.

Question 2

Is AI watching my videos?

Accepted Answer

No, AI doesn’t watch videos. AI crawlers read your page and the code behind it. That means the visible text, a clear transcript, and structured data are essential in getting your videos discovered in AI search.

Question 3

How to get AI to crawl my video

Accepted Answer

AI bots and search crawlers read your page, and the code behind your page. That means the visible text, a clear transcript, and structured data that you provide behind the scenes are essentioal for being understood, indexed and surfaced in AI answers and rich results.

Question 4

What schema markup should I add to my video?

Accepted Answer

Start with the VideoObject schema in JSON. As a minimum, you’ll need the name, thumbnailURL, and the uploadDate.
Further strong signals to include are description, duration, and either the contentUrl (video file) or the embedURL (the video player). Ideally, add both. For even further context, include inLanguage, some keywords, the about or mentions for the entities, the publisher,  the author, and a last review date.
For more information on VideoObject schema, plus a paste-ready JSON-LD block, download our free Video Schema Cheat Sheet.

Question 5

How should I label my YouTube chapter segments to aid discovery?

Accepted Answer

Make key moments clear is essential. AI and Google prefer videos that you can deep link into, so label your YouTube video chapters with clear answer-driven labels that make sense. In your companion page, use the SeekToAction schema so that your search results can jump straight to the answer. Alternatively, add Clip items with a name, startOffset and endOffset.

Question 6

Are video transcripts and captions necessary in the AI era?

Accepted Answer

Video transcripts and captions are essential for AI and search bots to discover your video. Adding a clean transcript on the page and accurate captions on the video provides textual context which the AI uses to understand and surface your content. This improves understanding, accessibility, and your chances of being quoted.

Question 7

What tests I should run before publishing a video page?

Accepted Answer

Make sure to run some quick validation tests. Before you publish, run the Rich Results Test. Make sure the video bytes are fetchable, don’t block the CDM path, and double check that title, duration, and description match across the page content, schema, and YouTube video details.

AI & innovation

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