Digital due diligence specialists for mergers and acquisitions

At Varn, our digital due diligence specialists conduct a rigorous assessment of a target company’s technical infrastructure. We review the CMS, technical setup, and online performance metrics to ensure they are robust, secure and scalable.

In today’s world of AI search, ensuring the brand is visible to LLMs is critical to performance. It’s not just visibility that we’ll measure, it’s share of voice and sentiment too: are AI engines talking about the brand positively, or are there reputational red flags to be mindful of?

With many businesses, we see bloated platforms where updates are missing and excessive plugins are causing fundamental page speed or conversion rate issues. We’ll therefore also assess the CMS and structure of the website, to make you aware of any critical issues that could become security problems or performance bottlenecks.

Once the digital due diligence audit is complete, we’ll remain your helpful partner throughout the process.

Whether you’re looking to absorb the business and merge it with an existing one, perform a re-brand, or keep it as-is – there is a level of management required to ensure that process is as smooth as possible.

We regularly work with businesses who are going through a website re-structure or are rebranding, and this creates a lot of change for a search engine or for GEO to understand.

As such, we’d typically recommend a migration process to identify areas of risk in terms of traffic, rankings or lead generation, and support to minimise the risk in both the short and the long term.