SEO training

Varn provides bespoke SEO, GEO + data training courses, designed to demystify search marketing and upskill client teams with confidence and actionable knowledge. Sessions are fully customised, addressing real-life website issues. As a certified Google Partner, Varn ensures training courses share latest insights + proven strategies, including workshops on AI search developments, empowering in-house teams to future-proof their digital presence.

Gain knowledge & confidence in SEO, GEO & data analytics, to drive measurable growth

Search is changing at speed and many teams feel left behind. Varn training brings clarity, confidence and practical knowledge across SEO, GEO, AI search and data analytics. Our training courses are led by specialists who solve these challenges daily and your team will leave with new skills, greater confidence and a clear plan to improve performance.

We work closely with you to understand your skills gaps and training needs. Courses are tailored to your team ensuring knowledge and skills focus on how best to add value to your business.

Book a course today

Our training programmes

Choose the course that best aligns with your team’s current knowledge gaps and business priorities. Each course is designed to build confidence, strengthen core skills, and ensure your team can apply what they learn to drive measurable results. Whether your focus is mastering SEO fundamentals, understanding AI-driven search, or making sense of complex data, our training equips your team to tackle real-world challenges with clarity and confidence.

Programme 1: SEO and search fundamentals

The foundations for success and online visibility

This course will create a team that can confidently execute SEO tasks and strengthen organic visibility. It builds the essential skills needed to increase organic visibility and improve website performance. It combines technical SEO, content optimisation and authority building so your team can confidently execute technical and content strategies for online discovery and growth.

What your team will learn

Search intent mapping: Understand how to target keywords based on what users are truly trying to achieve (informational, commercial, etc.).
Technical readiness: Master the basics of website health, including crawling, indexing, canonicalisation, and using core SEO tools like Google Search Console.
Content optimisation: Learn best practices for on-page SEO, content structure (H-tags) + ensuring content aligns with established expertise + authority.
Driving authority: Understand the role of external links + E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness) in building organic visibility.

Programme 2: GEO & AI search

How brands can get discovered and stay visible in the age of AI

AI platforms are changing discovery habits and altering what visibility means. This course will lead to a team that is ready to navigate AI led discovery and keep your brand visible and trusted. It prepares you for the shift to AI search, GEO and agentic systems, embracing a new era of answer led discovery.

What your team will learn

Understanding changing search behaviour & platforms: Explore the shift to AI search & the rise of ‘agentic search’.
Technical readiness: How to prioritise technical SEO, clean HTML, and Schema Markup to ensure AI crawlers can easily access and understand your content.
Authority & trust: Structure your content and website to establish your brand as a trusted, cited source, mitigating the risk of misinformation.
Competitive edge: Understand & apply the Varn AI Visibility Framework to measure, benchmark & improve AI discovery against your competitors.

Programme 3: Making sense of data chaos

Turning your data into smart decision making

This course will deliver a team that can trust its data and translate insight into action. The course focuses on data accuracy, tracking, visualisation and insight. It is ideal for teams struggling with GA4, tracking setups or inconsistent reporting.

What your team will learn

Data collection: Define success. Identifying, defining & setting up custom events (KPIs) that align with business goals.
Data accuracy: Identify & fix common tracking pitfalls, configuration errors, & compliance issues (Consent Mode) that undermine your reports.
Visualisation & reporting: Learn to consolidate data from all sources (GA, GTM, CRM) into high impact dashboards (e.g., Looker Studio).
Decision making: Action your insights. Master techniques for user segmentation, conversion analysis & drop-off identification to inform strategy.
Data confidence: Empower your team. Build repeatable workflows to maintain data quality & ensure sustained growth.

“We spent the day with the team at Varn for SEO Training. With limited knowledge in this field, they helped us through the process and explained it in a simple but effective manner. This meant we were able to up-skill massively and came away from the training with a new-found confidence and understanding.”

Miles Morgan Travel

Looking for training in SEO, GEO AI search, data analytics or GA4?

Why brands need to upskill now

Many businesses face the same three obstacles to growth. Our training courses close these gaps and give your team clarity on what to do next.

Foundation gaps: Without strong SEO foundations it is difficult to secure consistent organic traffic or accelerate visibility.
Impact of AI search: AI systems are reshaping how people discover brands and products which makes visibility more unpredictable.
Data distrust: Teams waste time on data that is inaccurate or unclear and this limits good decision making.

Upskill your team

01.

What SEO training does Varn provide?

We provide tailored SEO and search marketing training that covers the fundamentals you need to know in technical SEO, search intent, content optimisation and authority building. The course is suitable for marketers, content creators and digital teams who want to strengthen organic visibility.

02.

What is GEO and AI search training?

AI search training prepares teams for the rise of AI powered discovery and GEO (Generative Engine Optimisation). It covers content such as how LLM’s work, the changes in search behaviour we are seeing, agentic search, answer led platforms, Schema Markup, technical clarity and how to make your brand visible in AI systems like ChatGPT, Perplexity and Gemini.

03.

Do you offer GA4 training?

Yes, our data training includes GA4 set up, event configuration, data accuracy checks and reporting. We help teams understand GA4 and create dashboards that support better decision making. Our ‘making sense of data’ course covers data collection, tracking, data cleaning, Consent Mode, visualisation and insight analysis. It is ideal for teams who need reliable reporting and clearer measurement of performance to help them make smarter and data led decisions.

04.

Can the training be customised and bespoke for my team in SEO, GEO and data analytics?

Yes our courses can be completely bespoke and we can tailor each session to your team’s knowledge level, your website and your business goals. Training can be delivered online or in person, with real examples drawn from your website and data where possible. By addressing real-life issues from your website, we ensure the training is practical, relevant, and immediately actionable.

05.

How much do the SEO, GEO and data training courses cost?

Varn’s training courses start from £395 per person* depending on the format, class size and the depth of customisation required. Sessions can be delivered as half day, full day or multi day programmes and each course can be delivered at beginner, intermediate or advanced level depending on your team’s experience. We offer in person training at our office in Bradford on Avon or at your location, as well as online options.

* with a minimum class size of 4 people, and we can combine people from different organisations booked on our courses if this is suitable.