AI Link Building services

In the new world of GEO and AI Optimisation building backlinks, mentions and citations in the right way is crucial to earning LLM coverage.

What is AI Link building?

Link building has been a tactic for years in SEO and can be done in the right way (earning links) and in the bad way (buying links en masse) and with the evolution of search and the advent of LLMs getting cited in the right content is crucial.

LLMs like ChatGPT often make it obvious where they are pulling their answers from, a look at the sources section reveals a lot of detail. The types of sources vary from prompt to prompt, but for more commercial terms (say you are looking for the best SEO agency) there is a definite mix of listicle content (from high-quality sites) directories, and wikipedia articles. Our research identified this trend, so now the question is, how do you get featured? That’s where AI link-building comes in; and it can get you some pretty awesome results in AI as shown (on the right) for some of our clients.

What tactics do we use to build AI backlinks?

For a lot of AI link building the principles behind traditional outreach just need to be re-imagined slightly to drive links that benefit both standard and AI search. Earning links through link placements but ensuring you are targeting content that is being referenced heavily in AI (like this listicle from The Social Shepherd) can get you featured. We work with webmasters to optimise their content and earn links back for our clients leveraging our SEO knowledge.

Another tactic that is worth building into your AI backlinking strategy is Wikipedia optimisation. This is a more long-term approach, but by creating and optimising your brand’s Wikipedia page you can create an asset that assists with entity recognition and LLM coverage.

In addition to Wikipedia and listicle optimisation, wider digital PR activations can support your brand-building and holistic marketing strategy, all of this combines to increase your chances of appearing in LLMs and creating a virtuous cycle of recognition and visibility within the rapidly evolving digital space.