With increasing scrutiny on data privacy and stricter regulations like GDPR, ensuring your website is compliant has never been more critical. At Varn, we help businesses navigate the complexities of data privacy laws and implement solutions that protect customer data while maintaining valuable analytics capabilities.
From conducting GDPR compliance audits to implementing advanced tools like Google Consent Mode, our team of experts ensures that your website is not only compliant but also optimised for reliable and ethical data tracking. Trust Varn to safeguard your business and build customer trust through transparent and responsible data practices.
Contact us to discuss your data privacy needs
Data privacy solutions tailored to your business
Data privacy compliance can feel overwhelming, especially when juggling multiple regulations and evolving technologies. Varn is here to simplify the process. Whether you need to align your website with GDPR or implement tools like Google consent mode, we’ll guide you every step of the way.
Our experts start by understanding your business requirements and assessing your current data practices. From there, we can recommend and implement tailored solutions that balance compliance with optimal data collection. With Varn, you’ll have the confidence of knowing your website meets regulatory standards while delivering valuable insights.
GDPR data compliance
GDPR data compliance
Google consent mode
Google consent mode
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FAQs
Data privacy refers to the protection of personal information from unauthorised access, use, or disclosure. It’s important because it safeguards individuals’ rights, builds trust with customers, and ensures compliance with legal regulations like GDPR.
Cookies are small text files stored on a user’s device by a website. They help the site remember user preferences, login information, and track activity for analytics and marketing purposes.
Analytics cookies collect data about how visitors interact with a website, such as pages visited, time spent on the site, and bounce rates. This information helps businesses understand user behavior and optimise website performance.
Some cookies, like essential cookies, are necessary for the basic functionality of a website, such as keeping items in a shopping cart. Others, like analytics and marketing cookies, are optional and require user consent in many jurisdictions.
First-party cookies are set by the website a user visits and are used for functionalities like remembering preferences. Third-party cookies are created by external domains, often for tracking users across different sites for advertising purposes.
The General Data Protection Regulation (GDPR) is a European Union law that governs the collection, processing, and storage of personal data. It applies to any business handling the personal data of EU residents, regardless of the business’s location.
Under GDPR, websites must obtain explicit user consent before setting non-essential cookies, such as analytics and marketing cookies. Websites also need to provide clear information about what data cookies collect and how it is used.
Google Consent Mode is a framework that helps websites adjust how Google tags behave based on a user’s cookie consent preferences. It ensures compliance with data privacy laws by allowing businesses to collect aggregate data without tracking individual users without consent.
Data privacy focuses on how personal data is collected, used, and shared, while data security refers to the measures taken to protect data from unauthorised access, breaches, or theft. Both are critical components of overall data protection strategies.
A compliant privacy policy should include details about the type of data collected, how it’s used, who it’s shared with, the legal basis for processing, users’ rights, and how they can contact you for data-related concerns.
What does your data journey look like?
1
Immersion into your data metrics, uncovering current data and metrics status.
- Auditing data set up
- Agree data needed
- Data accuracy audit
- Data checklists created
- Discussion & next steps
2
Optimising data tools and ensuring tracking infrastructure is precise and aligned with business goals.
- Set up of GA4, GTM, Adobe, Matomo etc
- Implementation of Consent Mode
- Configuration of existing tracking
- Establish customisable tracking
3
Transform your data into customised reports/data visualisations to drive smart decision making.
- Looker reports & dashboards
- Customised reporting
- Statistical analysis
- A/B Testing
- Heatmaps & data visualisation
4
Turning insights into action, refining your strategy, optimising content plans and enhancing conversion rates.
- Making data driven decisions
- Refining strategy
- Content planning & optimisation
- Conversion rate optimisation
5
Building data confidence across your organisation, providing customised training to leverage data effectively.
- Building data confidence
- Using data tools effectively
- Upskill data knowledge
- Understand analysing data
- Customised training
Do you need help with your data privacy & compliance?
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