Talk to us about your data tools today
Maximise your potential with the right tools
With so many data and analytics tools available, it can be overwhelming to decide which ones are right for your business. At Varn, we help you navigate this by recommending and implementing tools tailored to your goals. From SEO optimisation and user behavior tracking to comprehensive performance analysis, we’ll ensure your tools are configured for maximum impact. Ready to take control of your data and make informed decisions? Let’s get started.
SEMrush
SEMrush
Ahrefs
Ahrefs
Hotjar / Mouseflow
Hotjar / Mouseflow
Some of our happy clients
Do you need data & analytics expertise?
FAQs
SEMrush is an all-in-one tool for SEO, content marketing, and competitor analysis. It helps businesses identify keyword opportunities, track rankings, analyse competitors’ strategies, and optimise online visibility.
While both are powerful SEO tools, Ahrefs is particularly strong in backlink analysis and technical SEO audits, whereas SEMrush offers a broader range of tools, including PPC and social media analysis.
Hotjar is a user behavior analytics tool that uses heatmaps, session recordings, and surveys to visualise how users interact with your website, helping you identify friction points and improve user experience.
Yes, many data tools like SEMrush, Ahrefs, and Hotjar can integrate with other platforms, such as Google Analytics, to provide a comprehensive view of your website’s performance and user behavior.
While some features may require a basic understanding of SEO or analytics, Varn can help with setup, training, and ongoing support to ensure you get the most value from these tools.
No, while Ahrefs excels at backlink analysis, it also provides features for keyword research, rank tracking, and site audits, making it a versatile tool for SEO strategies.
Absolutely. By identifying where users drop off or experience difficulties, tools like Hotjar or Mouseflow provide actionable insights to optimise user journeys and improve conversions.
Both tools offer heatmaps and session recordings, but Mouseflow has additional features like funnel analysis and form analytics, which are useful for deeper user behavior insights.
Yes, SEMrush, Ahrefs, Hotjar, and similar tools are scalable, making them suitable for businesses of all sizes. They can be tailored to fit the specific needs and budgets of smaller organisations.
Definitely. Varn’s experts assess your business goals and recommend tools that align with your objectives, ensuring you get the best solutions for your needs.
What does your data journey look like?
1
Immersion into your data metrics, uncovering current data and metrics status.
- Auditing data set up
- Agree data needed
- Data accuracy audit
- Data checklists created
- Discussion & next steps
2
Optimising data tools and ensuring tracking infrastructure is precise and aligned with business goals.
- Set up of GA4, GTM, Adobe, Matomo etc
- Implementation of Consent Mode
- Configuration of existing tracking
- Establish customisable tracking
3
Transform your data into customised reports/data visualisations to drive smart decision making.
- Looker reports & dashboards
- Customised reporting
- Statistical analysis
- A/B Testing
- Heatmaps & data visualisation
4
Turning insights into action, refining your strategy, optimising content plans and enhancing conversion rates.
- Making data driven decisions
- Refining strategy
- Content planning & optimisation
- Conversion rate optimisation
5
Building data confidence across your organisation, providing customised training to leverage data effectively.
- Building data confidence
- Using data tools effectively
- Upskill data knowledge
- Understand analysing data
- Customised training
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