Publishing SEO

We are a specialist SEO & AI search agency for the publishing sector

A specialist SEO agency for the publishing industry

Varn is a Google-certified SEO and analytics agency with deep expertise in the publishing sector. We help media brands and publishers improve search visibility, grow traffic, and turn performance data into actionable strategy. From Google, AI Overviews and AI Mode, to ChatGPT, we optimise large-scale, content-rich sites to stay competitive in an AI-powered, zero-click search world. Whether you’re managing a global news portfolio or a specialist trade publication, we ensure your content gets discovered and your teams stay ahead.

Smarter SEO for modern publishers

We help publishers protect and grow their visibility in a shifting search and media landscape, from Google to AI-driven platforms. With deep experience in technical SEO, content strategy and analytics, we partner with publishing teams to optimise content for discovery, understand reader behaviour across channels, and turn search data into actionable editorial and commercial insight.

Whether you’re navigating zero-click search, AI summaries, or constant algorithm changes, our tailored SEO strategies are built to drive sustainable engagement, revenue and reach. As a certified Google Partner, we ensure your site and content stay visible, trusted and competitive; even as the rules of search continue to evolve.

Google Partner

Some of our happy publishing clients

SEO and AI search experts for complex publishing sites

We combine our deep knowledge of technical SEO, data, analytics, AI search and content strategy, with our extensive experience of large scale publisher websites to deliver you the search traffic and rankings that we know is your lifeblood. We achieve demanding targets for complex publishing websites, in highly competitive markets, whilst also supporting publisher’s internal digital marketing teams with mentoring, training and insights.

Using our AI Visibility Framework we can analyse how your publishing website performs in AI-powered search, uncover opportunities across structured data, semantic optimisation and entity authority, and give you a clear plan to protect and grow your audience.

The AI Visibility Framework from Varn

Why Varn?

We are specialists in the online marketing challenges faced by publishing companies.

We know our SEO stuff. Varn CEO, Tom Vaughton is regularly asked to speak at industry leading events, like Brighton SEO, Europe’s largest and most respected conference for SEO professionals.

Interested in finding out more about Brighton SEO?

Tom Vaughton at BrightonSEO

Do you need an expert publishing SEO and AI search agency?

Contact

Our expert SEO services for publishers

Technical SEO

Data analytics

Off-page SEO

AI search & innovation

We deliver excellence in Technical SEO to maximise search engine visibility. Our Technical SEO services offer technical expertise that makes your website faster, understandable for the search engines and easier to crawl.

Technical SEO

We offer data expertise and specialist statistical data analysis and reporting to help you make data driven decisions that will link directly to KPIs to improve your website performance, search engine rankings and conversion rates.

Data analytics

Our Off-page SEO experts deliver content strategy, content creation and proactive outreach digital PR to build brand reputation, ensure maximum online reach, build quality links & optimise your website rankings.

Off-page SEO

Our dedicated Innovation Team keeps publishers ahead as search platforms evolve. From optimising for AI-powered search engines like AI Mode and ChatGPT to unlocking data insights, we help publishers to stay visible and competitive.

AI search & innovation