Contact our expert search marketing team

An SEO Agency is a company that specialises in improving the search engine ranking results for websites, businesses, and individuals. Google, Bing and the other search engines use hundreds of ranking factors in their algorithms when deciding what results to present every time someone types in a search query. And that’s estimated at over 6 billion searches each day. These algorithms are constantly being updated and also undisclosed. The specialism of SEO is therefore highly skilled and is an investment, as part of a digital marketing strategy, for businesses who want to receive more highly targeted traffic to their websites.

An SEO Agency is a company that specialises in improving the search engine ranking results for websites, businesses, and individuals. Google, Bing and the other search engines use hundreds of ranking factors in their algorithms when deciding what results to present every time someone types in a search query. And that’s estimated at over 6 billion searches each day. These algorithms are constantly being updated and also undisclosed. The specialism of SEO is therefore highly skilled and is an investment, as part of a digital marketing strategy, for businesses who want to receive more highly targeted traffic to their websites.

SEO is a long-term strategy that requires patience and consistency. While ranking improvements can often begin within a few weeks, achieving prime ranking positions can take several months. It’s important to note that rankings may fluctuate frequently, sometimes even hourly.

The speed at which you achieve better rankings for relevant search terms depends on several factors, including the competitiveness of your industry, the level of SEO investment by your competitors, and your website’s history. This includes actions previously taken on your site, the age of your domain, and your perceived expertise and trustworthiness within your field.

By staying committed to a well-executed SEO strategy, you can build lasting improvements that drive targeted traffic to your website over time. We have written a helpful article here sharing why long term SEO always wins.

The cost of SEO services varies depending on what is included and the expertise of the agency. SEO projects can cost between £3,000-£10,000 per month based on the scope of the project. A one-time project will range between £3,000-£30,000 and hourly rates for expert SEO consultants fall between £120 to £200 depending on the experience of the SEO consultant.

Over the past decade, digital marketing agencies have multiplied, offering a wide range of services under the umbrella of digital success. However, when it comes to search marketing and SEO—essential pillars of any digital strategy—not all agencies have the expertise to deliver.

At Varn, we understand that effective SEO requires much more than a generic, one-size-fits-all approach or a reliance on basic tools like Yoast SEO. Many larger web design agencies outsource SEO because they lack the specialised knowledge in-house. Achieving and sustaining top-ranking positions for competitive keywords isn’t just challenging—it demands deep technical expertise, tailored strategies, and an in-depth understanding of how search engines operate.

With over a decade of experience, we’ve helped businesses of all sizes navigate the complexities of SEO, from technical optimisation to strategic content planning. At Varn, SEO isn’t an afterthought—it’s our core focus, and we’re here to help you succeed in even the most competitive markets.

When you choose Varn, you’re choosing a trusted partner with proven expertise to deliver results that truly matter.

At Varn, SEO is our core expertise—it’s not an afterthought or a secondary service like it is for many other digital marketing agencies. Since 2010, we’ve focused exclusively on delivering expert SEO services that drive measurable results and long-term success for our clients.

With a wealth of experience in optimising websites to perform at their best, we have a proven track record of helping businesses achieve top-ranking positions for competitive keywords. Our case studies speak for themselves, showcasing the tangible results we’ve delivered across various industries.

When you partner with Varn, you’re working with a dedicated, friendly, experienced and honest team. We believe in building strong relationships with our clients, taking the time to understand your unique business, goals and website needs. As an expert SEO agency, we don’t just optimise for today—we lay the foundation for sustainable long term growth and improved search visibility over time. With a dedicated Innovation team at Varn, we actively research the latest in AI search, like SearchGPT, as well as data analytics and we can keep you ahead of what’s changing in search and SEO to ensure you are ahead of the curve.