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Jenny has worked in the digital publishing industry for many years, fluctuating between organic and paid specialisms - both equally important in the ever developing landscape of search engines, search results and visibility for commercial and informational websites. Her particular interest is onsite content, landing page experience and the website user interface and how this affects everything - from initial visibility in the search engine results pages to final conversion rates and customer loyalty. Outside of work Jenny is learning Yoga and meditation as a new way of relaxing.