Author info - Jenny Brown
Qualifications: Google Ads Certified
Bio:
Jenny has worked in the digital publishing industry for many years and has chosen to focus on website content performance and development as a specialism.Page content is crucial for a websites success in search, both organic and paid. From more technical aspects like META and coding to landing page relevancy and user experience, what you put on your website and how it is coded & presented is the cornerstone of what makes a website work in terms of visibility and conversion optimisation.Jenny is a regular contributor to the Varn industry insights blogs and works across the Varn team to help deliver better search rankings, higher quality clicks and more user conversion actions for our clients.
