Author Archives: Aimee

Can You Trust Social Media Profiles? How To Get The Most Out Of Facebook Targeting

Why Facebook users can’t be trusted In 2016 Facebook came under fire in the US because the social network was reporting one core target group at a level that was seemingly incorrect.  Analyst Brian Wieser of Pivotal Research Group complained that within the Ads Manager, Facebook was listing the number of 18 to 24-year-old Facebook […]

Common Search Marketing Myths – Part 4: Disavowing Backlinks, Outbound Links and Ads Bidding

Disavowing Backlinks is a Waste of Time If you’re not familiar with Google’s Disavow Tool (within Google Search Console), then you may not know its purpose. The primary role of this tool is to allow webmasters to submit a list of any low-quality links they have pointing to a website, which they believe are harming their […]

Common Search Marketing Myths – Part 5: Keyword Targeting, Guest Blogging and Changing Domain

Keyword Targeting is No Longer Relevant Following the release of the Google Hummingbird update in 2013, SEOs started to pay less attention to target keywords and more on high quality, valuable content. Moz even ran a survey back in June of 2013 which concluded that less than 15% of your ranking score is determined by […]

Common Search Marketing Myths – Part 6: How PPC Affects Organic Search, the Death of Bing and More

Paying for PPC affects my organic position A common myth within the SEO community is that paid advertising has a direct impact on organic rankings. Many believe that search engines such as Google secretly reward users who pay for advertising by also boosting their organic results. However, Google, Bing and other search engines have purposefully […]

Common Search Marketing Myths – Part 7: Can Click Through Rates, Domain Age and XML Sitemaps Impact Your Rankings?

CTR Doesn’t Have an Impact on Ranking There have been many conflicting statements published online in recent years regarding the impact of click through rate on search results. Google themselves have stated in the past that CTR would be too easily manipulated for it to be used for ranking purposes. However, SEO experts such as […]